After the revamping of Google Optimize, it was clear that we wanted to differentiate: almost every marketer used Google Analytics for free, and now they had a free solution to run experiments coming from Google, as well. 

So, we decided to create a new category: CVO: Customer Value Optimization

We kicked off the development of our customer analytics platform for retailers: the first one that blends qualitative and quantitative data to improve the CLV for ecommerce