Machine Learning for

eCommerce Growth

Part 1: Omniconvert Adapt: Product Launch
Using cognitive biases & machine learning to convert more

Access to all presentation Food and drink included Event swag


Impact Hub

Splaiul Unirii 165 Timpuri Noi Square, 040042 Bucharest

October 29

9:00AM - 7:00PM EET

Part 2: Renowned speakers from leading companies across Europe will reveal how machine learning will affect eCommerce 


Entrepreneur, data-driven marketer, CRO expert, international speaker, helping companies to find and use the hidden gems in their data.

Krzysztof has 20 years of experience in the field of Media & MarTech including executive positions at Allegro, Gemius and Gadu-Gadu.

Michał has 10 years of experience in the field of software development gained in Samsung Electronics and Clickad, specializing in data science, marketing and advertising technology.

Maria helps eCommerce brands with Conversion and Retention Rate Optimization, together with her team of experts in CRO, being the Head of Managed Services.

Matei performs and supervises all analytics activities, defines and tracks business KPIs, tagging and implementation requirements, implements and runs conversion experiments on multiple client accounts.

Passionate about software development, with high-quality standards in performance and code architecture and a progressive role in people management.

Dominik Krześlak has been involved with the eCommerce industry for over 9 years. Working as an Account Manager with customers allowed him to get an intimate understanding of multichannel marketing strategy, customer retention, segmentation, RFM and customer lifecycle management.

Burc has been helping for almost 7 years e-commerce companies to optimize their prices with Prisync, a competitor price tracking and dynamic pricing software for all sizes of e-commerce companies worldwide.

With more than 14 years of experience in entrepreneurship, Mihai presents himself as e-commerce addicted, entrepreneur of a well-known technology shop, open-minded and easy to access.

With an economic background and more than 13 years of experience in business, Cosmin has always used statistics and data analysis tools to make business decisions.

With over 8 years of experience within the retail and tech retail sphere, Renata has a solid experience in enabling companies to become digital-first and implement Omnichannel strategies.


Managing Partner Lummetry.AI


Strategy & Business Development Director at Linx


CEO at


Head of Data at Omniconvert


Head of Managed Services at Omniconvert


CEO of 360e-com


CEO & Founder at Omniconvert


CTO at Omniconvert


Chief Data Scientist at 360e-com


CEO & Co-Founder at Prisync


Director Channel Partner at ExpertSender

Starting his career in eCommerce at 18 years old, Cristi launched one of the first Romanian online shoe stores, for a local brand.

After graduating from his Master's degree, he gained experience in Coty Cosmetics and later in the Otter Distribution group, where he managed the omnichannel strategy for all portfolio brands from Romania and abroad.


Country Manager Romania at VTEX


8:30 - 9:00 Welcome & registration and coffee

9:00 - 9:30 Data is the new currency - Valentin Radu, CEO at Omniconvert

9.30 - 10:00 PANEL: The future of eCommerce game - Valentin Radu, Mihai Pătrașcu, Burc Tanir, CEO at Prisync, Cristi Movilă, Country Manager Romania at VTEX

10:00 - 10:30 Adapt by Omniconvert: Product presentation - Valentin Radu, CEO at Omniconvert

10:30 - 11.00 COFFEE BREAK

11.00 - 11.30 How does Adapt by Omniconvert work? - Valentin Radu, CEO at Omniconvert

11:30 - 12.00 Machine learning in email marketing automation - Dominik Krzeslak, Expert Sender

12:00 - 12:30 PANEL: How Machine learning will impact the eCommerce landscape - Valentin Radu, Burc Tanir, Cristi Movilă, Krzysztof Łada, CEO of 360e-com, Renata Rocha, Strategy & Business Development Director at Linx

12.30 - 13.00 How to influence conversions in eCommerce - Maria Caciur, Head of MS at Omniconvert

13:00 - 14:00 LUNCH BREAK

14:00 - 14:30 eCommerce Personalization with Machine Learning - Renata Rocha, Strategy & Business Development Director at Linx

14.30 - 15.00 From human-driven insights to machine-learning insights - identifying data anomalies - Matei Lungu, Head of Data at Omniconvert

15.00 - 15.30 AI for e-commerce: Make full use of the checkout information to gain valuable insights about the present and the future of your business - Cosmin Marinescu, Managing Partner Lummetry.AI

15.30 - 16.00 COFFEE BREAK

16.00 - 16.30 The technology behind Adapt by Omniconvert - Sorin Dumitrescu, CTO at Omniconvert

16.30 - 17.00 Machine Learning as a support tool for eCommerce - Michał Pasieka, Chief Data Scientist at 360e-com

17:00 - 17:30 Cognitive biases in machine learning experiments - Valentin Radu, CEO at Omniconvert


Reserve your place to get updated on the latest technologies in eCommerce!

Renowned speakers from leading companies in Europe will be present to answer your questions and give you amazing insights into how to build a successful eCommerce using machine learning.

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