This project is co-financed from the European Funds for Regional Development through the Competitiveness Operational Program 2014-2020.

Growth on autopilot with the help of Machine Learning.

We are using +500 Data points to deploy +500 new automated experiments every 4 hours.

Since 2013, Omniconvert helped
18,261 clients to convert more with
their websites and online shops.

Since 2013, Omniconvert helped 18,261 clients to convert more with their websites and online shops.

That gave us access to more than 41,000
human-driven A/B testing experiments
made by thousands of eCommerce websites.

That gave us access to more than 41,000 human-driven A/B testing experiments made by thousands of eCommerce websites.

This entire experience helped us realize that the best web experiments are based on

these 12 cognitive biases

Bandwagon Effect
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.

Confirmation bias
People’s tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses

Fear of missing out
FOMO is a common concern that others might be having rewarding experiences from which one is absent” This social anxiety is characterized by “a desire to stay continually connected.

Herd mentality
People’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.

Anchoring
People’s tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).

Framing
People draw different conclusions from the same information depending on how that information is presented.

Zeigarnik effect
People remember uncompleted or interrupted tasks better than completed tasks.

Authority Bias
People’s tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion

Loss aversion
The disutility of giving up an object is greater than the utility associated with acquiring it

Reciprocity Bias
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.

Hyperbolic discounting bias
Is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.

Availability cascade

A self-reinforcing process in which a collective belief gains more and more plausibility through its increasing repetition in public discourse (or “repeat something long enough and it will become true”)

Bandwagon Effect

The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.

Confirmation bias

People’s tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses

Fear of missing out

FOMO is a common concern that others might be having rewarding experiences from which one is absent” This social anxiety is characterized by “a desire to stay continually connected.

Herd mentality

People’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.

Anchoring

People’s tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).

Framing

People draw different conclusions from the same information depending on how that information is presented.

Zeigarnik effect

People remember uncompleted or interrupted tasks better than completed tasks.

Authority Bias

People’s tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion

Loss aversion

The disutility of giving up an object is greater than the utility associated with acquiring it

Reciprocity Bias

In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.

Hyperbolic discounting bias

Is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.

So, we’ve decided to shift our energy towards

something really disruptive

Let us introduce you to...

Conversion Rate Optimization Machine Learning Algorithm

Omniconvert ADAPT

Technology is making giant leaps into the future and other businesses fall behind in catching up with the trend.

Proven Experiments That Work on Autopilot

After analyzing thousands of experiments and hundreds of hours of manual experimentation, we have identified these experiments to be the most impactful for eCommerce

Omniconvert is backed by one of the leading European technology focused private equity and venture capital firms.

3TS Capital Partners is investing in Technology & Internet, Media & Communications and Technology-Enabled Services.

Investors in the current and past 3TS funds totaling over €300 million include EIF, EBRD, Cisco, OTP, Sitra, 3i and KfW among others.

We are using +500 data points to deploy +500 new experiments every 4 hours

Ready to see Adapt in action?

Become an Early Adopter

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We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

© 2012-2020 Omniconvert. All rights reserved.

The content of this materials does not necessarily represent the official position of the European Union or of the Romanian Government.
For detailed information about the other programs co-funded by the European Union, we invite you to visit: http://www.fonduri-ue.ro/

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