Growth on autopilot with the help of Machine Learning.
We are using +500 Data points to deploy +500 new automated experiments every 4 hours.
This project is co-financed from the European Funds for Regional Development through the Competitiveness Operational Program 2014-2020.
Retention
Survey
We are using +500 Data points to deploy +500 new automated experiments every 4 hours.
Bandwagon Effect
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
Confirmation bias
People’s tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses
Fear of missing out
FOMO is a common concern that others might be having rewarding experiences from which one is absent” This social anxiety is characterized by “a desire to stay continually connected.
Herd mentality
People’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Anchoring
People’s tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).
Framing
People draw different conclusions from the same information depending on how that information is presented.
Zeigarnik effect
People remember uncompleted or interrupted tasks better than completed tasks.
Authority Bias
People’s tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion
Loss aversion
The disutility of giving up an object is greater than the utility associated with acquiring it
Reciprocity Bias
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.
Hyperbolic discounting bias
Is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.
A self-reinforcing process in which a collective belief gains more and more plausibility through its increasing repetition in public discourse (or “repeat something long enough and it will become true”)
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
People’s tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses
FOMO is a common concern that others might be having rewarding experiences from which one is absent” This social anxiety is characterized by “a desire to stay continually connected.
People’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
People’s tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).
People draw different conclusions from the same information depending on how that information is presented.
People remember uncompleted or interrupted tasks better than completed tasks.
People’s tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion
The disutility of giving up an object is greater than the utility associated with acquiring it
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.
Is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.
After analyzing thousands of experiments and hundreds of hours of manual experimentation, we have identified these experiments to be the most impactful for eCommerce
ElectronicsBooksTravelPet suppliesSport apparelMusicHome&KitchenDIY
A lot of statistics about visitor behaviour has shown that visitors which are searching convert up to 8 times better than non-searchers. If they will search, they will see the most relevant products you have listed according to their need/desire. That’s why this experiment has been successful on almost all the eCommerce websites that sell products with a specific purchase intent.
Confirmation Bias:
The tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses.
Cognitive Bias:
Anchoring The tendency to rely too heavily, or “anchor”, on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).
Cognitive Bias:
Bandwagon Effect The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
FashionBooksTravelFurnitureSport apparelComputersElectronicsCosmetics
Cognitive Bias: Framing
People draw different conclusions from the same information depending on how that information is presented.
Selective Perception
The tendency for expectations to affect perception. Persuading the visitors to use the filters makes them unconsciously believe that the shown products are exactly for them, if they are matching their size. Our platform will automagically determine what filters to show and to whom and when, from all the available filters on your eCommerce (price, size, colour, brand, etc).
ElectronicsBooksTravelPet suppliesSport apparelMusicHome&KitchenDIY
Welcome gateway is a great opportunity when you use the inital contact moment to just say hi& welcome, communicate your points of difference, treat one of the most common objections, diminish a friction or offer a small gift or incentive.
Cognitive Bias: Reciprocity Bias
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.
Zeigarnik effect
People remember uncompleted or interrupted tasks better than completed tasks. In case you offer a small discount code at the beginning of the sessions, the visitors are more likely to remember that and use that code before navigating away.
Hyperbolic discounting bias:
It is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.
Loss aversion bias:
The disutility of giving up an object is greater than the utility associated with acquiring it (save 20% if you buy now has higher chances to convert than get 20%).
Availability cascade bias:
A self-reinforcing process in which a collective belief gains more and more plausibility through its increasing repetition in public discourse (or “repeat something long enough and it will become true”).
Herd Mentality Bias:
This refers to people’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Fear of Missing Out Bias:
FOMO is “a pervasive apprehension that others might be having rewarding experiences from which one is absent”. This social anxiety is characterized by “a desire to stay continually”.
Bandwagon Effect Bias:
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
Authority bias:
The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion.
Herd mentality bias:
This refers to people’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Omniconvert is backed by one of the leading European technology focused private equity and venture capital firms.
3TS Capital Partners is investing in Technology & Internet, Media & Communications and Technology-Enabled Services.
Investors in the current and past 3TS funds totaling over €300 million include EIF, EBRD, Cisco, OTP, Sitra, 3i and KfW among others.
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The content of this materials does not necessarily represent the official position of the European Union or of the Romanian Government.
For detailed information about the other programs co-funded by the European Union, we invite you to visit: http://www.fonduri-ue.ro/