This project is co-financed from the European Funds for Regional Development through the Competitiveness Operational Program 2014-2020.
Retention
Acquisition matters. But retention matters more. Understand, monitor & nurture the best customers.MenuSurvey
Your customers have the key to unlock your company’s growth. Give them the voice they deserve.MenuConversion
Test your insights. Run experiments. Win. Or learn. And then win.
Retention
Acquisition matters. But retention matters more. Understand, monitor & nurture the best customers.
Since 2013, Omniconvert helped
18,261 clients to convert more with
their websites and online shops.
Since 2013, Omniconvert helped 18,261 clients to convert more with their websites and online shops.
That gave us access to more than 41,000human-driven A/B testing experimentsmade by thousands of eCommerce websites.
That gave us access to more than 41,000 human-driven A/B testing experiments made by thousands of eCommerce websites.
This entire experience helped us realize that the best web experiments are based on
these 12 cognitive biases
Bandwagon Effect
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
Confirmation bias
People’s tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses
Fear of missing out
FOMO is a common concern that others might be having rewarding experiences from which one is absent” This social anxiety is characterized by “a desire to stay continually connected.
Herd mentality
People’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Anchoring
People’s tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).
Framing
People draw different conclusions from the same information depending on how that information is presented.
Zeigarnik effect
People remember uncompleted or interrupted tasks better than completed tasks.
Authority Bias
People’s tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion
Loss aversion
The disutility of giving up an object is greater than the utility associated with acquiring it
Reciprocity Bias
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.
Hyperbolic discounting bias
Is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.
Availability cascade
A self-reinforcing process in which a collective belief gains more and more plausibility through its increasing repetition in public discourse (or “repeat something long enough and it will become true”)
Bandwagon Effect
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
Confirmation bias
People’s tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses
Fear of missing out
FOMO is a common concern that others might be having rewarding experiences from which one is absent” This social anxiety is characterized by “a desire to stay continually connected.
Herd mentality
People’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Anchoring
People’s tendency to rely too heavily, or “anchor,” on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).
Framing
People draw different conclusions from the same information depending on how that information is presented.
Zeigarnik effect
People remember uncompleted or interrupted tasks better than completed tasks.
Authority Bias
People’s tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion
Loss aversion
The disutility of giving up an object is greater than the utility associated with acquiring it
Reciprocity Bias
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.
Hyperbolic discounting bias
Is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.
So, we’ve decided to shift our energy towards
something really disruptive
Let us introduce you to...
Conversion Rate Optimization Machine Learning Algorithm
Omniconvert ADAPT
Technology is making giant leaps into the future and other businesses fall behind in catching up with the trend.
Proven Experiments That Work on Autopilot
After analyzing thousands of experiments and hundreds of hours of manual experimentation, we have identified these experiments to be the most impactful for eCommerce
Choice Reduction Search
Works best for:
Choice Reduction Search
A lot of statistics about visitor behaviour has shown that visitors which are searching convert up to 8 times better than non-searchers. If they will search, they will see the most relevant products you have listed according to their need/desire. That’s why this experiment has been successful on almost all the eCommerce websites that sell products with a specific purchase intent.
Confirmation Bias:
The tendency to search for, interpret, or recall information in a way that confirms one’s beliefs or hypotheses.
Cognitive Bias:
Anchoring The tendency to rely too heavily, or “anchor”, on one trait or piece of information when making decisions (usually the first piece of information that we acquire on that subject).
Cognitive Bias:
Bandwagon Effect The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
Choice Reduction Filters
Works best for:
Choice Reduction Filters
Cognitive Bias: Framing
People draw different conclusions from the same information depending on how that information is presented.
Selective Perception
The tendency for expectations to affect perception. Persuading the visitors to use the filters makes them unconsciously believe that the shown products are exactly for them, if they are matching their size. Our platform will automagically determine what filters to show and to whom and when, from all the available filters on your eCommerce (price, size, colour, brand, etc).
Welcome Gateway
Works best for:
Welcome Gateway
Welcome gateway is a great opportunity when you use the inital contact moment to just say hi& welcome, communicate your points of difference, treat one of the most common objections, diminish a friction or offer a small gift or incentive.
Cognitive Bias: Reciprocity Bias
In reciprocation tendency, people tend to want to return the favor when someone helps them or give them a small favor.
Zeigarnik effect
People remember uncompleted or interrupted tasks better than completed tasks. In case you offer a small discount code at the beginning of the sessions, the visitors are more likely to remember that and use that code before navigating away.
Special Offer
Special Offer
Hyperbolic discounting bias:
It is the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs.
Loss aversion bias:
The disutility of giving up an object is greater than the utility associated with acquiring it (save 20% if you buy now has higher chances to convert than get 20%).
Availability cascade bias:
A self-reinforcing process in which a collective belief gains more and more plausibility through its increasing repetition in public discourse (or “repeat something long enough and it will become true”).
Social Proof
Social Proof
Herd Mentality Bias:
This refers to people’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Fear of Missing Out Bias:
FOMO is “a pervasive apprehension that others might be having rewarding experiences from which one is absent”. This social anxiety is characterized by “a desire to stay continually”.
Bandwagon Effect Bias:
The human understanding when it has once adopted an opinion (either as being the received opinion or as being agreeable to itself) draws all things else to support and agree with it.
FUD Diminisher
Fear, Uncertainty & Doubt Diminisher
Authority bias:
The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion.
Herd mentality bias:
This refers to people’s tendency to follow and copy what most of them are doing. They are largely influenced by emotion and instinct, rather than by their own independent analysis.
Omniconvert is backed by one of the leading European technology focused private equity and venture capital firms.
3TS Capital Partners is investing in Technology & Internet, Media & Communications and Technology-Enabled Services.
Investors in the current and past 3TS funds totaling over €300 million include EIF, EBRD, Cisco, OTP, Sitra, 3i and KfW among others.
We are using +500 data points to deploy +500 new experiments every 4 hours
Ready to see Adapt in action?
Become an Early Adopter
We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.
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The content of this materials does not necessarily represent the official position of the European Union or of the Romanian Government.
For detailed information about the other programs co-funded by the European Union, we invite you to visit: http://www.fonduri-ue.ro/