Conversion Rate Optimization

23 Things Any CRO Specialist Can Relate To + New: Bonus stories

NOTE: Scroll down to see the new stories from top notch CRO experts around the world!

Even though conversion rate optimization is an increasing solution to grow an online business, not everyone is aware of its techniques and what are the tasks of a CRO Specialist. After doing some research, I created a list of situations that every CRO Specialist can relate to:

#1 When a client wants you to stop an A/B Test after one day because it shows 65% conversion rate improvement:

CRO Specialist


#2 When the control beats the variation, but the client asks to implement the variation:

CRO Specialist


#3 When your experiment has 89% statistical significance:

CRO Specialist


#4 When your experiment has 95% statistical significance:



#5 When you’re ready to launch your experiment, but the client changes the website’s design:



#6 When your boss completely destroys your testing hypothesis:



#7 When a client wants to create an experiment on a page with no visitors:



#8 When a client wants to start a huge CRO plan NOW:



#9 When you come up with tons of experiments ideas, but the client wants more:


#10 When you create a great experiment, based on data analysis, but the client says “it’s not what I had in mind”:


#11 When you have to explain the importance of Google Analytics again:


#12 When clients ask you “Can’t you test faster?”:


#13 When lack of creativity strikes and you can’t find any new testing ideas:


#14 When a client doesn’t want to implement any successful experiments:

i don t understand

#15 When you look up the #cro hashtag and you find information about Croatia:


#16 When you send a mock-up and the client asks “Why is there no background?”:


#17 When you send a testing experiment and the client permanently implements the change on their website, without testing it first:


#18 When an experiment has 20% increase on Friday and on Monday is 20% less:


#19 When you go off for the weekend and the clients call you to urgently modify the experiment:


#20 When you tell your mother, father, friends and family that you’re a CRO Specialist and they’re like:



#21 When your client is at the 10th round of changes on the experiments they want to do:



#22 When a client has a low traffic website but still wants to test only 10% of it:


#23 When someone wants to make 20 tests in the first month:


#24 When a client wants to test small changes (such as another shade of blue on a button):


Feel free to pitch in some more situations you’ve encountered so far in your job as a CRO specialist and post your stories in the comment sections.

Conversion rate optimization has its ups and downs, its happy and frustrating situations, but all in all, it’s an innovative area where creativity meets data analysis. Having the right tool by your side will make your optimization journey even better. Try out the forever FREE account at Omniconvert and discover the benefits of saving time, money and energy, while your business is growing.

New stories

#25 When you run 5 inconclusive tests in a row and the client is feeling nervous


#26 When you launch a new experiment and you just stare at the screen waiting for the results


New stories from top CRO experts around the world 

Stories shared with us by Talia Wolf 

#27 When your client says his <someone insignificant> told them to make a certain change because they “know” it will work


#28 When your client says: I read in a blog post that changing <random insignificant elements> can increase conversions by 3000%

#29 When your client wants to make a change because their competitor is doing it

#30 When you spend all the time coming up with a new variation based on data and research and the client says “that doesn’t fit in our brand guidelines”

6 Replies to 23 Things Any CRO Specialist Can Relate To + New: Bonus stories

  1. When you run five inconclusive tests in a row and the client’s feeling nervous. But! Because you’ve designed the experiments to generate insights about the customer, the sixth sprint shows a massive revenue lift and validates the insights. Yay!

  2. So true and fun as you say it !

    #17 When you send a testing experiment and the client permanently implements the change on their website, without testing it first.

    Oh Gosh, frustration when it happens !

    Our value as consultants is kinda lost, if the client doesn’t realize the green line with an X % uplift…

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