Conversion optimization is so awesome because it gives you so many opportunities to discover new insights about your own business and your customers. While working at optimizing the conversion rate and applying different tactics, the outside of the box thinking becomes the default way to think.
Here are 25 ideas to optimize an ecommerce website for conversions:
#1. Segment your traffic carefully – based on location, device type, behaviour(e.g.: new vs returning visitors, time on site), device type, browser name and so on
In Omniconvert segments:
In Google Analytics
#2. Personalize every segment of traffic – say hello to the new visitors, give details about delivery to CITY to visitors coming from that CITY( based on what you did at #1)
#3. Measure the purchase intention – ask visitors who leave your website why are they doing that. How? By displaying smart interactions on-exit to invite them to a 3 minutes Satisfaction Survey. With their answers you can measure the Purchase Intention Rate, a vital KPI for the ecommerce websites.
#4. Readjust your traffic acquisition strategy based on your website potential – after finding out through Surveys which segments of traffic have a low Puchase Intention Rate, you can give them up. Don’t invest in people that just don’t want to buy from you. Sounds fair?
#5. A micro conversion is better than no conversion at all – if your website visitors don’t convert into buyers, YES you have a problem, especially if you’ve PAID to get them on your website. At least capture their email address in order to integrate them in your email marketing campaign.
#6. Send automative e-mails based on behavior – email is a powerful and cheap channel to drve traffic to your website and to recover abandoned carts
#7. Do A/B testing on key-pages – major changes of a single element on a webpage can do wonders. Test your ideas without needing programming or design skills and see which versions performs better in terms of revenue, conversion rate etc.
#8. Say hello to new visitors – the first impression does matter and it helps you to differentiate from competition
#9. Do cross-selling: product recommendations on the product page – recommend similar products that other visitors were intersted in or that other customers bought after viewing the item
#10. Use testimonials – either on the cart page or on the product page, they’ll work. People trust people like them, not somebody who’s trying to sell something to them.
#11. Find out what are the visitors’ reasons to buy – send post-order emails to see what convinced them to buy and use the information for building new hypotheses to test and to deliver personalized content to them next time
#12. Find out why your visitor DON’T buy – if you’re intersted in getting to know your customers for the long term profitability of your business instead of short term results, you can display an interaction when visitors want to leave the site after adding items in their cart. By doing this, you invite them to a survey where you can ask them why are they leaving, what stopped them to complete the purchase etc.
#13. Use tutorials – if your visitors are not ready to buy from you, teach them how to do it, show them how to use your website
#14. Use limited offers – almost everything in the world is more valuable if it’s rare. Instead of filling your website with discounts, offers, gifts,. use small pieces of your promotinal efforts on short periods of time(it can be even minutes 🙂
#15. Create the feeling of ’emergency'(eg: stock availability) – same principle as the above #14, but this time it’s about quantity
#16. Use trust markers – any certificate or logo helps: Visa, Mastercard, Secure site, Trusted etc
#17. Test different headlines – you won’t know what headline persuades untill you test many of them. Write down your ideas and then test them
#18. Offer marketing stimuli to visitors who intend to leave the website with items in their shopping bag – depending on the value of the items added in the cart you can offfer: gifts, vouchers for further purchases, discounts, loyalty points etc
#19. Test different CTAs – “Buy now” it’s not the only option; depending on what products you sell, you can test different messages to call for action
#20. Identify the most persuasive USP – test one than more USP till you find the differentiator
#21. Offer surprises only on the Cart Page – the under promise, over delivery principle works very well for hesitant people
#22. Personalize your website based on visitors location – free delivery, an invitation to an event just for people coming from a particular city
#23. Reduce the number of fileds from your forms to as few as you can – the more demandig your forms are, the less you will convert. Keep the number of field to the minimum.
#24. Invest at least 20% of your marketing budget in Conversion optimization – conversion rate is transactions per visits, so if you double your conversion rate your double your sales
#25. Use Omniconvert to do all of the above – well, we’ve created this list based on the experiments we’ve made on ecommerce websites with our tool and the feedback from our customers.
Watch the full video with 25 ideas to boost your ecommerce website’s conversion rate
Here is something to help you to create a conversion optimization strategy: CRO QUIZ for ecommerce websites. After you’ve answered to all of the questions, see where you have to work to optimize your website by reading the ful report sent by email. Once you’ve done that, write down the aspects of your website where you need to change something and start to test>> you have 24 ideas above to start with. 🙂