We all know how crucial is a landing page when we are trying to generate leads. Though, we make mistakes that can ruin our work or make it seem like a loss of time. In order to avoid mistakes, learn what you shouldn’t do when designing a landing page.
But, firstly, see a few examples of ‘do’s”:
- do have a headline and make sure it is a clear one and it mentions what the offer is about;
- mention the benefits of your offer in your content and emphasize them by using bullets, points etc;
- be aware of the importance of a relevant image;
- design a simple layout, so your visitors won’t get tired only by looking at the landing page;
- eliminate the navigation links and any other distractions that can make your visitors leave their path to conversion
- be coherent with your message in the meta description: it’s the one that will be displayed through social sharing(Facebook, Twitter, LinkedIn, Google + and so on)
Now that we have seen what you should do to optimize your landing page, let’s take a look at the mistakes:
1.The amount of information
One one hand, too much information on the landing page may disturb your visitors’ attention. Moreover, they can even forget why they have arrived on your landing page in the first place. Keep the information and images relevant, use a simple layout and help your visitors to keep focused on their conversion path. Too many distractions and irrelevant information will confuse and discourage them to get your offer because their time is precious.
Consumers have to deal with a huge amount of messages on a daily basis, so they may get annoyed. Though, when they click on a call-to-action button, offer or a payed-per-click ad they really intend to get your offer. So, keep it simple and give your visitors the comfort in the process of converting into leads for your business.
On the other hand, too little information will lower your visitors’ engagement and interest to complete the task. Keep in mind that the visitor who have clicked to arrive on the landing page in order to get your offer had a reason to do that. Use this reason to give relevant information to support this reason and achieve your goal: generating leads through your landing page.
2. Too complicated conversion path
The conversion path is linked with the appropriate amount of information. An easy and short conversion path will increase the chances of not losing your visitors on the way; if it’s too long and complicated, they may lose interest, change their mind or simply cannot complete the task because they don’t have the time to do that. Fewer steps will lead to an increase of conversions.
3. Not testing
Not testing at all is a mistake. Run an A/B Test or a Multivariate Test in order to understand your visitors’ behavior and deliver personalized messages, layouts, images to them.
Not testing constantly is another mistake. Don’t stop running tests. Look at the tests like an investment in valuable assets: you pay to test, but you make profit because your sales will increase, based on scientific methods that generate statistical metric results.
4. Not showing a Thank-you Page
Your visitors converted into leads: they’ve got your offer. And now what? You will let them leave like that? Create a Thank-you Page in order to keep a relationship with your new lead, to suggest the next step in the process of engaging, to help him to connect with your company/brand.
Now that you know what to avoid when you create a landing page, will you apply these tips? If you have troubles with designing it, try Omniconvert, our 3 in 1 platform that can help you to optimize your landing pages and not only.