Andreea Filip Articles

If you have an online business or a company that wants to be present online, you sure have thought whether you should hire an online...

Product pages, their design and structure usually are a key element to any e-shop.  They can perfectly reflect the e-shops online strategy, the innovation it...

Conversion rate optimization is intricately related to web design and user experience. And because design works directly with colors, the logical question that arises is...

An increase of conversion rate will result in more profit? We all think this is a universal truth. But it actually isn’t. Key numbers will...

While we certainly cannot say that there are some KPIs that any business should follow regardless it’s profile or history, we can say that there...

Buying online can’t always be a deadly serious experience. Actually, even if visitors buy because of a need, a little fun can’t harm anyone. On...

If there was only one marketing metric you could follow, which one would it be? I’m sure is a hard choice to make, because actually...

The health and natural beauty products market is a fast emerging market and with the online environment offering such a great audience, what better place...

Although controversial, the Net Promoter Score methodology remains a marketing tool you can rely on for customer data. But how can you integrate it on...