Andreea Filip Articles

If there was only one marketing metric you could follow, which one would it be? I’m sure is a hard choice to make, because actually...

Hospitality is an industry that has greatly benefited from being online. But since not all online strategies have been created equal, some restaurants are getting...

While the internet is a great medium for finding new customers even for small local businesses and stores, not many of those really take advantage...

Product pages, their design and structure usually are a key element to any e-shop.  They can perfectly reflect the e-shops online strategy, the innovation it...

Conversion rate optimization is intricately related to web design and user experience. And because design works directly with colors, the logical question that arises is...

When it comes to choosing or creating the perfect landing page, e-commerce websites face a bigger challenge than presentation websites or software websites. Their target...

Just like any other marketing discipline, conversion rate optimization has a set of rules and tactics that can be applied on any website. However, what...

Conversion rate optimization techniques can act on many sections of a website and on all stages of the purchase path. But many of these techniques...

Web personalization is a successful tactic that should be on every marketer’s agenda. And it generally works wonders in terms of conversion rate optimization. The...