Andreea Filip Articles

A sudden decrease of sales is a worrisome moment for any marketer or e-shop owner. A small decrease can be just a fluctuation that will...

A study made by Shopify on social commerce showed that of all mainstream social networks, Polyvore is the one who tops the scale of generated...

If there was only one marketing metric you could follow, which one would it be? I’m sure is a hard choice to make, because actually...

Just like any other marketing discipline, conversion rate optimization has its own key terms that define actions, metrics and other essential elements. We’ve created a...

Behavioral targeting has found a great playground in the online medium. It’s here that behavioral targeting can reach its full potential by pairing deep analysis...

As a relatively new field of marketing, conversion rate optimization does face a certain amount of doubts. Here are a few common questions that CRO...

Hospitality is an industry that has greatly benefited from being online. But since not all online strategies have been created equal, some restaurants are getting...

Internet is a place where something can be announced as the next big thing only to pass unnoticed in a few months or so. Many...

While the internet is a great medium for finding new customers even for small local businesses and stores, not many of those really take advantage...