Eva Wordsmith Articles

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience.

Learn all you need to know about Cost of Goods Sold, one of the most important metric businesses have to report in the Profit and...

Discover why Customer Equity is one of the key indicators of profitability. Learn how to calculate and improve it so your business can thrive.

Discover why it’s important to calculate, monitor, and improve inventory velocity in eCommerce. Get actionable insights for your online store.

Discover loss leader pricing, the types of strategies, the advantages, and the risks of using this price management strategy for your business.

Learn all about what it takes to perform competitive analysis in eCommerce and how to use the generated insight to improve your store’s strategy.

Discover the most common customer segmentation models used in eCommerce and how you can use them to improve your acquisition and retention strategy.

Discover why finding customer pain points is vital for your eCommerce business. Learn how to solve their problems and complaints effectively.

Discover how you can use custom audiences to improve your eCommerce store's paid campaigns' effectiveness.