Eva Wordsmith Articles

Learn all you need to know about Cost of Goods Sold, one of the most important metric businesses have to report in the Profit and...

Discover loss leader pricing, the types of strategies, the advantages, and the risks of using this price management strategy for your business.

Learn all about what it takes to perform competitive analysis in eCommerce and how to use the generated insight to improve your store’s strategy.

Discover the most common customer segmentation models used in eCommerce and how you can use them to improve your acquisition and retention strategy.

Discover how you can use custom audiences to improve your eCommerce store's paid campaigns' effectiveness.

Discover how Business Intelligence tools help your eCommerce stores and what criteria to use in choosing the right tool for your business.

Discover why finding customer pain points is vital for your eCommerce business. Learn how to solve their problems and complaints effectively.

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience.

Discover why it’s important to calculate, monitor, and improve inventory velocity in eCommerce. Get actionable insights for your online store.