Author page: Octavia Drexler

17 Quick Conversion Rate Optimization Tips from Maria Caciur and Nils Kattau

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient in data analysis, psychology, copywriting, and many other arts, crafts, and sciences. How many CRO experts do you need to boost your conversions and squeeze more revenue out of your eCommerce website? Well, it depends. If they’re absolutely amazing like Maria Caciur (Head of Omniconvert Agency) and Nils Kattau (Founder of the Online Marketing Summit in Berlin), you only need…

Building Data-Driven Hypotheses for your A/B Tests

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your eCommerce site; Analyzing the data behind the site; Forming a hypothesis based on the data; Applying changes based on the aforementioned hypothesis. Doesn’t sound very…

Top 5 Customer Retention strategies for your eCommerce website

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce consumer. I buy everything online, except for grocery (mostly because pushing the cart around the supermarket, waiting in line and carrying the bags up for three…

Valentin Radu’s Success Journey

Valentin Radu’s Life Journey   Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic. So, he drew Valentin aside in our backyard at Omniconvert, and together, they unfolded our CEO’s journey to success. How did Valentin get here? Where did he start? And what are some of the most important things he…

Why Do Agencies Fail when Hiring CRO experts

In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons – so, after a discussion with Viljio Vabrit from ConversionXL, Chase and Valentin put together a GardenSide eCommerce video to explain the WHY and the…