Ecommerce is booming, especially in the current pandemic. Over 2.14 billion people worldwide are expected to buy goods and services online in 2021 (Statista). If you are planning to launch a new eCommerce business or expand your existing business, you will need efficient and result-oriented eCommerce tools to achieve your goals.
When searching for a comprehensive eCommerce tool, you should know that almost every tool has different functionalities. There are tools for personalization, marketing, payment and shopping cart, customer support, analytics, etc.
Then how do you determine the best eCommerce tools for your business? It totally depends on your unique business needs and requirements.
To help you make a good decision, I have compiled a list of some of the best eCommerce tools for your review.
As an eCommerce store, you need to have a tool that provides analytics for your website. Hotjar is an exceptional tool providing in-depth analysis in a user-friendly way. A perfect behavior analytics tool, Hotjar provides website visitor behavior analysis and feedback.
The key features include heatmaps, session recordings, surveys, enabling you to understand better how visitors interact with your eCommerce websites. These features also let you know how users scroll, navigate and gravitate towards different website sections.
Helping you make sense of all this data, Hotjar ensures you understand why people interact with your business the way they do.
Hotjar has different pricing ranges, and they also offer a free forever plan. Their pricing ranges from $39 per month to $389 per month.
Mailmunch is one of the simplest all-in-one email marketing and lead generation tools that allows you to collect leads and convert them into customers. Mailmunch offers a number of features for your online store, including landing pages, scroll box forms, popup forms, coupons, and spin wheels to engage your audience and convert them into paying customers.
After collecting leads from landing pages and forms, Mailmunch enables you to create customized and engaging email campaigns for your audience. The software is incredibly easy to use and highly intuitive. Their drag and drop builder comes with hundreds of templates that can be customized quickly and easily.
The email marketing tools include handy ecommerce features like automated abandoned cart emails and autoresponder tools to keep customers engaged and converting.
Mailmunch has a free version that lets you collect unlimited subscribers and gives you access to a number of forms and popups. Their price range starts from $14.
Reveal is hailed as the first customer value optimization platform. It helps you increase the number of loyal customers, improve Customer Lifetime Value, and maximize profits with automated RFM segmentation and actionable insights for your eCommerce business.
Some of the key features of Reveal include customer analytics and segmentation, eCommerce analytics, product performance, measure and improve customer experience. Reveal uses automated RFM segmentation to identify your most valuable customers and treat each customer segment accordingly.
Other features involve customer retention, gross margin, cohort analysis, top products and categories, product returns, and buying habits.
The pricing plan differs based on your store’s aggregate revenue of the last twelve months or you can choose a Monthly or a Yearly Payment plan.
Reveal is free until April 14, 2021, after which you can enjoy a Flexible pricing that grows with your store. There are 3 plans available:
- Start, which provides all the tools startups need to start being customer-centric, free until April 14, 2021.
- Grow, which is the serious retention, segmentation, retail analytics & customer insights solution.
- Scale, which is the scalable, actionable and automation-oriented customer insights powerhouse.
To get better engagement from your audience, it’s essential to post captivating graphics on social media. And with Canva, you can easily design your social media posts without any advanced skills required. Canva is an easy-to-use design tool with thousands of templates for various social media formats. Images can be edited with different photographs, fonts, filters, stickers, shapes, and stickers.
One of the best apps for creating, editing, and designing social media posts, Canva lets you engage with a larger audience. It has templates for infographics, presentations, and various other marketing collateral.
It also allows you to schedule and post directly to your socials as well. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.
Oberlo helps you find and add products directly to your Shopify that are ready to sell right away. The software helps eCommerce store owners import, customize and track drop-shipped products. It handles the products for you and removes the worry about warehousing our keeping inventory.
Oberlo also handles the packaging and shipping of products for you. Oberlo directly ships the product to your customer. Helping store owners locate alternate suppliers, track sales and connect existing products with Oberlo suppliers, its an all-in-one inventory management and sourcing solution.
If you are having a little trouble finding products to sell in your online store, Oberlo will help you by finding products to sell online – ranging from electronics to makeup. It enables you to find products from all over the world and add them to your store. It is made specifically for Shopify and sources from AliExpress.
Oberlo has three pricing plans available. Their free solution is for 500 products and 50 orders or less per month. For unlimited orders and 30,000 products, their pricing is $29.99 per month.
Wave is a free alternative to apps like Xero and Zoho Books. A fast-growing accounting and invoicing platform, it is specifically designed for small and online businesses, but enterprise pricing is also available. Wave offers tailored financial services (payments, payroll) and award-winning free software for small/micro-businesses around the world.
Wave integrates with Stripe, PayPal, Workato, Shoeboxed, and Google Drive, among various other apps. The key features of Wave include U=unlimited income and expense tracking, tracking of sales tax on income and expenses, the ability to add unlimited partners, collaborators, or accountants, fully functional double-entry system, reports on overdue invoices and bills, cash flow and profit, and loss, unlimited bank and credit card connections.
It’s a solid free app for eCommerce stores that have limited budgets.
Content is the most important aspect for customer engagement and interaction – especially on social media. Buffer lets you track your social media audience’s interest in various topics, plans your social media calendar, and boosts engagement.
Their browser extension lets you plan and schedule your content directly. Buffer Analytics provides valuable and interesting insights into your audience’s behavior and post engagement. You can schedule posts and track the content’s performance on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Buffer also has a mobile app that lets you get on top of your content through your mobile device on the go.
Individual plans range from $0-$10 but don’t include the analytics tools, RSS feed, or the social calendar. Team and agency pricing plans range from $99-$399 per year.
A video maker app for Web, iOS, and Android, Boosted makes it super easy for eCommerce store owners to create fun and engaging video clips for social media ads. Boosted has hundreds of high-quality, customizable video templates created by skilled designers.
Their editor makes it easy for you to adjust text changes and add stock footage with uploaded clips. You can change the music and color scheme with just a few clicks. Boosted is an incredibly useful app for eCommerce stores that are just getting started on social networks like TikTok. It’s also valuable for companies looking to invest in video ads but have limited bandwidth and budget for in-house designers.
The key features include video creation using templates or your own clips, customizable duration, fonts, color schemes, soundtracks, and fonts. It is compatible with Facebook, LinkedIn, Instagram, TikTok, Twitter, Snapchat, and YouTube.
Boosted offers a free plan along with a monthly plan at $14.90/month and a yearly subscription with $5/month.
Dialogue is a next-generation eCommerce platform using machine learning and natural language processing (NLP) to enable store owners to optimize their marketplace for individual customers.
The personalization ecommerce platform automatically generates messages and product recommendations to customers based on their unique customer journey. It leverages Artificial Intelligence (AI) and Machine Learning (ML) to continuously improve the suggestions, recommendations, and messages to create personalized prompts to convert shoppers into customers.
Dialogue works in real-time to improve conversion rates and requires no past data. Its key features include automatically generated content with personalized recommendations that uplifts the average revenue per user.
To know more about their pricing or to arrange a demo, contact their sales representatives.
Google Analytics lets you track how much traffic you are getting on your site and which pages that traffic is leaving from. It can help you improve your conversation rate through PPC ads, optimize your site and product descriptions and also track visitor behavior on your eCommerce store.
It’s a must-have for any online store owner and it’s totally free of cost. Google also offers free training to help you master this powerful tool.
Optimizing your new or existing eCommerce store for maximum conversions and a greater ROI can be hard. But with the right ecommerce website tools, you can grow your business effectively. These tools help with analytics, social media, content and video, and customers and their behaviors.
Before you decide on any of these tools, remember that you need an eCommerce tool that fits your unique business needs and requirements. It should provide you with a comprehensive solution and elevate your eCommerce store. Utilize the free plans for the tools you choose and feel the layout of the land first. If you decide that it’s the right marketing tool for your business, get on demo calls and see how you can best leverage the tool for your business needs.
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Content marketer by day and book nerd by night, Momina works as a Marketing Communications Specialist at Mailmunch. With 5+ years of experience in the B2B sphere, content creation and distribution are her bread and butter. When Momina isn’t working her marketing magic, you’ll find her binging on Netflix and munching on snacks. Connect with her on LinkedIn and Twitter to learn more!