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In this section of our blog, you’ll find useful materials on A/B testing, an important part of testing ideas generated after quantitative research, and a source of solutions for problems that affect your conversion rate. A/B testing is not as simple as it seems, but not complicated either if you use a proper framework.
What is a Conversion Rate Optimization (CRO) program and what are its goals? Find our more about it and the steps for creating a successful...
What is a Push Notification? The answer to what push notifications are can be found on your browser, regardless of the browser and even the...
If you were an astronaut at the International Space Station, you’d have to be fit. Extremely fit. You’d have to exercise two and a half...
After going through the A/B testing framework, it's time to go deeper into creating your first A/B test. Here are 4 steps to keep in...
Have a look over the A/B testing framework to get a fresh start on creating your first A/B test. This is an overview of A/B...
A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and...
In this webinar, which was part of the International CROday, I’ve had a presentation together with Laura Moisei from 123Contactform about how to properly use...
In the conversion rate optimization process, A/B and Multivariate Testing are basic methods to improve the performance of websites. But, do you know when to...
A/B Testing is a great conversion rate optimization method because it narrows down the most effective version of elements on your e-commerce store. Knowing what...
It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.
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