A/B Testing Articles

In this section of our blog, you’ll find useful materials on A/B testing, an important part of testing ideas generated after quantitative research, and a source of solutions for problems that affect your conversion rate. A/B testing is not as simple as it seems, but not complicated either if you use a proper framework.

conversion rate optimization cro program

CRO program

What is a Conversion Rate Optimization (CRO) program and what are its goals? Find our more about it and the steps for creating a successful...

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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