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A/B Testing Articles

In this section of our blog, you’ll find useful materials on A/B testing, an important part of testing ideas generated after quantitative research, and a source of solutions for problems that affect your conversion rate. A/B testing is not as simple as it seems, but not complicated either if you use a proper framework.

How to Create a Powerful and Effective A/B Testing Plan

When was the last time you had enough time to plan something at work? I know that we, marketers, can’t always find the time to...

Elena DobreMarch 3, 2023

CRO program

What is a Conversion Rate Optimization (CRO) program and what are its goals? Find our more about it and the steps for creating a successful...

Valentin RaduMay 22, 2020

The Importance of Push Notifications

What is a Push Notification? The answer to what push notifications are can be found on your browser, regardless of the browser and even the...

Valentin RaduApril 29, 2020

Top 5 CRO Tips That Will Get You Results

If you were an astronaut at the International Space Station, you’d have to be fit. Extremely fit. You’d have to exercise two and a half...

Kurt PhilipFebruary 19, 2020

Creating Your First A/B Test

After going through the A/B testing framework, it's time to go deeper into creating your first A/B test. Here are 4 steps to keep in...

Valentin RaduOctober 20, 2019

How to Create an A/B Test

Have a look over the A/B testing framework to get a fresh start on creating your first A/B test. This is an overview of A/B...

Valentin RaduOctober 20, 2019

How to grow your website with Hotjar & Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and...

Ioana LupecMarch 30, 2017

CROday 2015 – webinar: How to Bring your Lead Generation to the Next Level

In this webinar, which was part of the International CROday, I’ve had a presentation together with Laura Moisei from 123Contactform about how to properly use...

Valentin RaduApril 14, 2015

A/B Testing vs. Multivariate Testing: Which One Works Better?

In the conversion rate optimization process, A/B and Multivariate Testing are basic methods to improve the performance of websites. But, do you know when to...

Ioana LupecFebruary 26, 2015

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