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A/B Testing Articles

In this section of our blog, you’ll find useful materials on A/B testing, an important part of testing ideas generated after quantitative research, and a source of solutions for problems that affect your conversion rate. A/B testing is not as simple as it seems, but not complicated either if you use a proper framework.

CRO program

What is a Conversion Rate Optimization (CRO) program and what are its goals? Find our more about it and the steps for creating a successful...

Valentin RaduMay 22, 2020

The Importance of Push Notifications

What is a Push Notification? The answer to what push notifications are can be found on your browser, regardless of the browser and even the...

Valentin RaduApril 29, 2020

Top 5 CRO Tips That Will Get You Results

If you were an astronaut at the International Space Station, you’d have to be fit. Extremely fit. You’d have to exercise two and a half...

Kurt PhilipFebruary 19, 2020

Creating Your First A/B Test

After going through the A/B testing framework, it's time to go deeper into creating your first A/B test. Here are 4 steps to keep in...

Valentin RaduOctober 20, 2019

How to Create an A/B Test

Have a look over the A/B testing framework to get a fresh start on creating your first A/B test. This is an overview of A/B...

Valentin RaduOctober 20, 2019

How to grow your website with Hotjar & Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and...

Ioana LupecMarch 30, 2017

CROday 2015 – webinar: How to Bring your Lead Generation to the Next Level

In this webinar, which was part of the International CROday, I’ve had a presentation together with Laura Moisei from 123Contactform about how to properly use...

Valentin RaduApril 14, 2015

A/B Testing vs. Multivariate Testing: Which One Works Better?

In the conversion rate optimization process, A/B and Multivariate Testing are basic methods to improve the performance of websites. But, do you know when to...

Ioana LupecFebruary 26, 2015

A/B Testing Beginners Guide For E-commerce

A/B Testing is a great conversion rate optimization method because it narrows down the most effective version of elements on your e-commerce store. Knowing what...

Ioana LupecDecember 10, 2014

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.