Landing Page Optimization Articles

From mobile to desktop versions, from aesthetic to user experience, in this section, we cover everything you need to know about landing page optimization. Learn how to make data-driven decisions and increase the conversion rate across all landing pages.

The history of the landing pages

The History Of Landing Pages

In the past, the majority of the landing pages look awful and boring. Ever wish you could understand the evolution of landing pages? If yes,...

A landing page with a green background showcasing the words "diagnosis".

Diagnosis: Landing Page

In my career I’ve had the unique position of seeing thousands of split tests across virtually every industry. This unique perspective has given me an...

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.
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Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.