User Research Articles

We’ve got you covered with plenty of materials on user research in e-commerce.


Companies that are preparing and conducting user research put their potential and existing customers at the center of their business, which reflects in the brand’s products, design and experiences.


User research for ecommerce helps you optimize processes for simple and enjoyable online experiences and for conversions.


Prepare for the next user research initiative with advice for ecommerce experts and real-life examples.

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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