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Customer Retention Articles

In this section, you’ll find advice on customer retention strategies, tactics, examples, apps and tools to help you nail this process for your e-commerce business.

As most of the interactions with your customers take place online, you need to adapt your approach and look for advice that focuses on the particularities of ecommerce customer retention.

More and more businesses understand that mastering Customer Acquisition Cost (CAC) is not enough for sustainable growth, so they need to start improving customer lifetime value (CLV) too. Customer retention has a direct impact on CLV, so if you’re looking for new ways to boost retention and generate loyalty (that becomes advocacy), you’re on the right track. We’ve got plenty of materials on customer retention.

How to make customers buy again

Customer retention is key for eCommerce growth. So how can you make customers buy again from your store? Here are a few retention strategies,

Valentin RaduFebruary 16, 2021

The Changes in Customer Retention Strategies That Will Affect eCommerce in 2021

Clearly, customer retention is more important than ever today. Here are a few changes in customer retention strategies that will affect eCommerce in 2021.

Peter DowsonJanuary 22, 2021

How to Make Abandoned Cart Emails Work for Your e-Commerce Business

Here’s how you can craft effective emails that will turn those abandoned carts into a complete transaction, adding another sale to your list.

Hanson ChengJanuary 15, 2021

7 Pro Tips How to Use Video Marketing for Customer Retention

When it comes to new ways of engaging and retaining customers, one trend that emerged in the last few years is the use of video...

Andre OentoroJanuary 1, 2021

Customer retention software

What is customer retention software and why is it important for eCommerce? Check out the solution to your customer retention needs as well.

Valentin RaduDecember 22, 2020

How to deliver a great website experience and improve customer retention rate

Deliver a great website experience and improve customer retention rate to ensure your eCommerce business's success!

Nathan LomaxDecember 18, 2020

eCommerce Customer Retention Apps: Reveal vs Metrilo

eCommerce customer retention apps: Reveal vs Metrilo. Which one better suits your business? Check out the differences!

Alexandra PanaitescuDecember 16, 2020

Learn How To Create A Customer Profile

What is a customer profile and why is it important for eCommerce? Learn how to create a customer profile with a step-by-step guide.

Will CannonDecember 11, 2020

User Onboarding in E-Commerce – Earliest way to boost retention

User onboarding is the earliest way to boost retention, crucial in eCommerce. How can you improve the user onboarding experience of your eCommerce business?

Selman GokceDecember 11, 2020

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.