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NPS Articles

We’ve gathered here all the materials on Net Promoter Score (NPS), one of the most important metrics for an e-commerce business.

NPS helps you measure how many customers are likely to recommend your store or the products that you’re selling to their friends, family or any other people. Online businesses use NPS to capture feedback from their customers about their pre and post-purchase experiences.

Ecommerce specialists love this metric because it allows them to measure customer satisfaction, customer experience, customer loyalty by using a survey with a single question: “How likely are you to recommend our shop?”.

Find out from our articles in this section how to measure NPS, how NPS is calculated, how many promoters, passives and detractors your e-shop has, how good your NPS score is and what tools help you calculate NPS automatically.

eCommerce Customer Retention Apps: Reveal vs Metrilo

eCommerce customer retention apps: Reveal vs Metrilo. Which one better suits your business? Check out the differences!

Alexandra PanaitescuDecember 16, 2020

Ecommerce analytics – CLV importance

Find out more about the importance of CLV and why Reveal is the best tool to monitor and improve it. Bonus: insights on eCommerce analytics.

Valentin RaduSeptember 14, 2020

Today we’re launching Reveal

We're officially launching Omniconvert Reveal! Get ready to join a courageous shift: from acquiring more customers to acquiring & keeping better customers.

Valentin RaduJune 24, 2020

The birth of Customer Value Optimization: Reveal Product Launch

After two years of research, development and some success stories, the moment has come. We are officially launching REVEAL, our Customer Value Optimization platform in...

Juliana JacksonJune 18, 2020

How smart eCommerce managers make use of NPS in 2020

NPS (Net Promoter Score) - an average number trap that many eCommerce businesses fall into. Read on to find out how smart eCommerce managers use...

Valentin RaduMarch 3, 2020

The Smart Marketer’s Guide To Net Promoter Score (NPS)

Find out why net promoter score (NPS) is such a useful metric in online marketing and learn how to easily calculate it yourself

Ioana LupecOctober 29, 2019

How To Measure Your Net Promoter Score Using Surveys

Are you using surveys as a part of your optimization process? Do you know which type of survey may help you identify only the hottest...

Elena DobreFebruary 9, 2016

How To Use The Net Promoter Score in Your Marketing Campaigns

Who said that marketers cannot be both creative and analytical at the same time? I’m telling you: when you start looking into data and get...

Elena DobreMay 29, 2015

Net Promoter Score and Thank you Pages: one question, one page, a powerful insight

Although controversial, the Net Promoter Score methodology remains a marketing tool you can rely on for customer data. But how can you integrate it on...

Andreea FilipNovember 14, 2013

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.