NPS Articles

We’ve gathered here all the materials on Net Promoter Score (NPS), one of the most important metrics for an e-commerce business.


NPS helps you measure how many customers are likely to recommend your store or the products that you’re selling to their friends, family or any other people. Online businesses use NPS to capture feedback from their customers about their pre and post-purchase experiences.


Ecommerce specialists love this metric because it allows them to measure customer satisfaction, customer experience, customer loyalty by using a survey with a single question: “How likely are you to recommend our shop?”.


Find out from our articles in this section how to measure NPS, how NPS is calculated, how many promoters, passives and detractors your e-shop has, how good your NPS score is and what tools help you calculate NPS automatically. 

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.