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NPS Articles

We’ve gathered here all the materials on Net Promoter Score (NPS), one of the most important metrics for an e-commerce business.

NPS helps you measure how many customers are likely to recommend your store or the products that you’re selling to their friends, family or any other people. Online businesses use NPS to capture feedback from their customers about their pre and post-purchase experiences.

Ecommerce specialists love this metric because it allows them to measure customer satisfaction, customer experience, customer loyalty by using a survey with a single question: “How likely are you to recommend our shop?”.

Find out from our articles in this section how to measure NPS, how NPS is calculated, how many promoters, passives and detractors your e-shop has, how good your NPS score is and what tools help you calculate NPS automatically.

The Smart Marketer’s Guide To Net Promoter Score (NPS)

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.

Ioana LupecJanuary 24, 2023

NPS Survey Template – get better answers, faster.

Discover the many shapes and forms an NPS survey can take and the wonders it can work.

Oana PredoiuJanuary 6, 2023

NPS Benchmarks – understanding where you stand in the world of NPS

This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS...

Oana PredoiuDecember 23, 2022

The Net Promoter Score Formula – the ultimate guide for the ultimate questions

Take a deep dive into the math behind the magic of the NPS. Get your answers on the NPS formula, calculation methods, and NPS interpretation.

Oana PredoiuDecember 9, 2022

Net Promoter Score Scale – the good, the bad, and the customer.

Discover the meaning of “good” and ”bad” Net Promoter Scores, the idea behind the NPS scale, and compelling use cases of the NPS.

Oana PredoiuDecember 2, 2022

How to Turn Detractors into Promoters

Learn how to turn NPS Detractors into Promoters so you can benefit from customer referrals, increased revenue, and more loyal customers in the long run.

Oana PredoiuSeptember 30, 2022

What Are Promoters, Passives, and Detractors in NPS?

Learn more about Promoters, Passives, and Detractors: how to keep them happy, fix their problems, and move them into better categories.

Oana PredoiuSeptember 22, 2022

NPS Analysis Step by Step – Your Handy Guide for Customer Feedback

Check out this guide to NPS Analysis - discover how customer feedback and data can direct you towards improving the health of your business.

Oana PredoiuSeptember 2, 2022

What Is a Good Net Promoter Score?

Discover everything related to NPS: interpretation methodologies, the importance of benchmarking, and fresh insights on improving your NPS.

Oana PredoiuJuly 21, 2022

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

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