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NPS Articles

We’ve gathered here all the materials on Net Promoter Score (NPS), one of the most important metrics for an e-commerce business.

NPS helps you measure how many customers are likely to recommend your store or the products that you’re selling to their friends, family or any other people. Online businesses use NPS to capture feedback from their customers about their pre and post-purchase experiences.

Ecommerce specialists love this metric because it allows them to measure customer satisfaction, customer experience, customer loyalty by using a survey with a single question: “How likely are you to recommend our shop?”.

Find out from our articles in this section how to measure NPS, how NPS is calculated, how many promoters, passives and detractors your e-shop has, how good your NPS score is and what tools help you calculate NPS automatically.

How to Turn Detractors into Promoters

Learn how to turn NPS Detractors into Promoters so you can benefit from customer referrals, increased revenue, and more loyal customers in the long run.

Oana PredoiuSeptember 30, 2022

What Are Promoters, Passives, and Detractors in NPS?

Learn more about Promoters, Passives, and Detractors: how to keep them happy, fix their problems, and move them into better categories.

Oana PredoiuSeptember 22, 2022

NPS Analysis Step by Step – Your Handy Guide for Customer Feedback

Check out this guide to NPS Analysis - discover how customer feedback and data can direct you towards improving the health of your business.

Oana PredoiuSeptember 2, 2022

What Is a Good Net Promoter Score?

Discover everything related to NPS: interpretation methodologies, the importance of benchmarking, and fresh insights on improving your NPS.

Oana PredoiuJuly 21, 2022

Net Promoter Score Calculation: formula, methods, and advanced strategies.

Learn everything you need to know about the NPS calculation formula, survey design, and methods of calculating your NPS.

Oana PredoiuJuly 15, 2022

The Smart Marketer’s Guide To Net Promoter Score (NPS)

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.

Ioana LupecJuly 12, 2022

Nail your NPS surveys with these 21 NPS Questions & Survey Examples

Maximize your NPS survey results with this collection of NPS questions examples and tips and tricks coming from CVO Strategists.

Oana PredoiuJuly 6, 2022

NPS Software – Why do you need it and 7 must-have features

Discover the importance of using an NPS software solution for your customer retention efforts and the main features an NPS tool should provide.

Alexandra PanaitescuJanuary 12, 2022

What is the Net Promoter Score (NPS)?

Discover what Net Promoter Score (NPS) is and how to calculate it. Find if you have a good NPS and learn to create the best...

Alexandra PanaitescuDecember 8, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.