Home > Customer Value Optimization > Retention Rate Optimization

Retention Rate Optimization Articles

This section is dedicated to expert-level tips on retention rate optimization. Why is this KPI so important? Because retaining existing customers is cheaper than acquiring new customers.

Did you know that the average retention rate for ecommerce is around 30%? How’s your e-store doing compared to the industry’s average? Before you think of ways to optimize retention rate, you must be sure that you’re using the right formula.

Opposite of customer churn rate, customer retention rate represents the number of customers your ecommerce business retains over a given period. It is a metric that measures the efficiency of your customer retention strategy. It is one of the most important indicators of your e-store’s health.

Explore the materials in this section and you’ll find answers to all of your questions regarding retention rate optimization, from most effective strategies to the most common mistakes ecommerce businesses make.

How to do a Complete Audience Analysis

While what is being said about your brand is important, who says it is just as important if not even more. There are many tools...

Valentin RaduFebruary 14, 2023

How can you calculate repeat customer rate?

What is repeat customer rate? How do you calculate it? And why should you care about it? Check out this informative article to keep growing!

Valentin RaduFebruary 13, 2023

Customer lifetime value analysis: Reveal vs. Excel example vs. Analytics

REVEAL’s customer lifetime value analysis, NPS, RFM and cohort analysis enables you to perform deep dives easily, without wasting hours on aggregating data.

Valentin RaduFebruary 8, 2023

7 Exit-Intent Website Overlay Examples & Case Studies that Increased Conversion Rates

In this article, I have gathered some impactful exit intent website overlay case studies to show you how this innovative and interactive optimization strategy can...

Ioana LupecFebruary 3, 2023

Product Affinity and Relationships; Game-Changer in eCommerce

Using product affinity to create marketing campaigns that deliver precisely what people need (when they need it.)

Oana PredoiuJanuary 27, 2023

How to drive growth with eCommerce customer retention rate optimization

One of the keys to building a successful ecommerce business is customer retention rate. Find out how to use the RFM model to fuel your...

Raluca PopescuJanuary 27, 2023

Customer Lifetime Value (CLV) – how to calculate, measure, and improve it

Learn how to correctly determine your customer lifetime value and get inspired by several case study examples.

Valentin RaduJanuary 26, 2023

Consumer behavior in marketing – patterns, types, segmentation

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

Valentin RaduJanuary 16, 2023

Customer churn analysis: Understanding why customers leave

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see...

Alexandra PanaitescuJanuary 16, 2023

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.