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Retention Rate Optimization Articles

This section is dedicated to expert-level tips on retention rate optimization. Why is this KPI so important? Because retaining existing customers is cheaper than acquiring new customers.

Did you know that the average retention rate for ecommerce is around 30%? How’s your e-store doing compared to the industry’s average? Before you think of ways to optimize retention rate, you must be sure that you’re using the right formula.

Opposite of customer churn rate, customer retention rate represents the number of customers your ecommerce business retains over a given period. It is a metric that measures the efficiency of your customer retention strategy. It is one of the most important indicators of your e-store’s health.

Explore the materials in this section and you’ll find answers to all of your questions regarding retention rate optimization, from most effective strategies to the most common mistakes ecommerce businesses make.

Product Affinity and Relationships; Game-Changer in eCommerce

Using product affinity to create marketing campaigns that deliver precisely what people need (when they need it.)

Oana PredoiuJanuary 27, 2023

Customer Lifetime Value (CLV) – how to calculate, measure, and improve it

Learn how to correctly determine your customer lifetime value and get inspired by several case study examples.

Valentin RaduJanuary 26, 2023

Consumer behavior in marketing – patterns, types, segmentation

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

Valentin RaduJanuary 16, 2023

Propensity to Churn: lose the gut feeling and grow retention with Data Science

This post examines customer retention through a churn predictive model - showing you how to use this model to predict customer attrition, address red flags inside your...

Oana PredoiuJanuary 11, 2023

Customer churn analysis: Understanding why customers leave

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see...

Alexandra PanaitescuMay 16, 2022

How to detect churn risk factors in your eCommerce store

Learn why you need to know your churn risk and discover the most effective ways to identify churn risk factors in your eCommerce store.

Alexandra PanaitescuNovember 2, 2021

eCommerce Customer Retention Apps: Reveal vs Metrilo

eCommerce customer retention apps: Reveal vs Metrilo. Which one better suits your business? Check out the differences!

Alexandra PanaitescuDecember 16, 2020

How can you calculate repeat customer rate?

What is repeat customer rate? How do you calculate it? And why should you care about it? Check out this informative article to keep growing!

Valentin RaduNovember 10, 2020

Ecommerce analytics – CLV importance

Find out more about the importance of CLV and why Reveal is the best tool to monitor and improve it. Bonus: insights on eCommerce analytics.

Valentin RaduSeptember 14, 2020

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Customer Experience in eCommerce

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.

eCommerce Growth Ideas for 2020

Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.

The Smart Marketer's Guide to NPS

Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.