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Retention Rate Optimization Articles

This section is dedicated to expert-level tips on retention rate optimization. Why is this KPI so important? Because retaining existing customers is cheaper than acquiring new customers.

Did you know that the average retention rate for ecommerce is around 30%? How’s your e-store doing compared to the industry’s average? Before you think of ways to optimize retention rate, you must be sure that you’re using the right formula.

Opposite of customer churn rate, customer retention rate represents the number of customers your ecommerce business retains over a given period. It is a metric that measures the efficiency of your customer retention strategy. It is one of the most important indicators of your e-store’s health.

Explore the materials in this section and you’ll find answers to all of your questions regarding retention rate optimization, from most effective strategies to the most common mistakes ecommerce businesses make.

Customer churn analysis: Understanding why customers leave

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see...

Alexandra PanaitescuMay 16, 2022

How to detect churn risk factors in your eCommerce store

Learn why you need to know your churn risk and discover the most effective ways to identify churn risk factors in your eCommerce store.

Alexandra PanaitescuNovember 2, 2021

Customer Lifetime Value (CLV) – how to calculate, measure, and improve it

Learn how to correctly determine your customer lifetime value and get inspired by several case study examples.

Valentin RaduJuly 26, 2021

eCommerce Customer Retention Apps: Reveal vs Metrilo

eCommerce customer retention apps: Reveal vs Metrilo. Which one better suits your business? Check out the differences!

Alexandra PanaitescuDecember 16, 2020

How can you calculate repeat customer rate?

What is repeat customer rate? How do you calculate it? And why should you care about it? Check out this informative article to keep growing!

Valentin RaduNovember 10, 2020

Ecommerce analytics – CLV importance

Find out more about the importance of CLV and why Reveal is the best tool to monitor and improve it. Bonus: insights on eCommerce analytics.

Valentin RaduSeptember 14, 2020

Customer lifetime value analysis: Reveal vs. Excel example vs. Analytics

REVEAL’s customer lifetime value analysis, NPS, RFM and cohort analysis enables you to perform deep dives easily, without wasting hours on aggregating data.

Valentin RaduJuly 8, 2020

From customer data to actionable insights: how to find out where you’re losing customers

Collecting customer data is useless if you don't know which metrics influence your webshop's retention rate and how to extract actionable insights.

Mara GavrilescuJuly 7, 2020

Top 21 Shopify apps that increase sales

The Shopify App Store is full of clusters of useful tools for companies that want to increase activity on sales channels. Here is our top...

Valentin RaduMay 29, 2020

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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