Lead Generation

How to effectively use Facebook Display Ads by Polly Flinch

With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where they consume media. Facebook display ads are a great way to engage customers and acquire new ones, but it can be difficult to do this in an efficient way. Learn how RightStufAnime.com, the largest distributor and e-retailer of anime specific products, used product, purchase, and customer data to create two product cross-sell campaigns and saw…

How to use surveys to find why your visitors are not buying or why your girlfriend is leaving you

Imagine this: Your girlfriend is breaking up with you. You’ve had a great time with her. Well, there have been some small arguments, but at least, you’ve managed to be together for the past 4 months or so. Last week you decided to move in together and rented a nice flat – not that nice, but at least you are together and you will buy better-looking furniture in the future. And you’ll get rid of the ugly carpet in the…

How To Make Product Marketing Work For Inside Sales

Product Marketing and Sales

Marketing and sales teams rarely get along: marketers blame sales people for not following up with the leads in a timely manner. On the other hand, sales reps blame marketers for not driving enough qualified leads. It’s a constant blame game that hurts and frustrates both parts. And this is preventing a company from achieving its sales and marketing goals, and creating sustainable growth. For an organization to be successful in the long run, the two departments – sales and…

An Out-of-the-box 3-step Solution To Maximize Lead Generation

Lead Generation Out of the box

  According to the State of Inbound (2016) report from HubSpot, the main focus of marketers today is converting visitors into leads and customers. What about your focus? Are you concentrating on maximizing your lead generation efforts? 65% of companies say their greatest marketing challenge is generating high-quality traffic and leads that have the potential to turn into long-term customers. This may sound surprising, given the multitude of tools available out there. But it does reflect one crucial aspect that…

The Importance of Lead Capture Forms for B2B Businesses

Struggling to get leads for your business? Did you try starting a blog? How about writing a free ebook or setting up a webinar? So, you did all three of those. Hmm… how about creating landing pages to promote your offers? Did that too. Still no leads? Did you try optimizing the form on your lead capture landing pages? Well, there you go.   B2B marketers invest a lot of time and money creating viable channels for b2b lead generation. The…

10 B2B Lead Generation Tactics Shared By Marketing Experts

B2B lead gen has a reputation of being difficult to accomplish. That’s because getting in front of the right B2B audience is much more difficult than doing the same for the B2C market. This is why we knocked on the doors of 10 successful marketers and asked the about their favorite B2B lead generation tactics & strategies. Read these ten lead generation tactics that our guests (all of them marketers that I admire) used to take their business to a…

The Marketer’s Blueprint For B2B Lead Generation

B2B lead generation

A lack of leads can cripple any business. It doesn’t matter if you’re selling software, educational products, or physical goods; just like us humans eat food to stay alive, businesses need leads to survive and fuel growth. And winning leads in today’s marketing world is no easy feat. It’s not just about getting people to visit your website or download your free e-book. It’s about cutting through the noise, and bringing in high quality leads that convert into customers who…

15 Experts Reveal Their Techniques For Increasing SaaS Product Sales

Featured Image SaaS Sales

How to increase SaaS sales for my product? A question that keeps founders, marketers and sales reps occupied day and night. In the attempt to come up with a list of actionable ideas to increase online sales for SaaS products, I asked 15 experts to help me. I’ll let you check out their advice and then will give you a list with the key takeaways. Ready? Let’s start! Ben Sardella – Co-founder & CRO at Datanyze A way to drive new…

20 Famous Marketing Quotes from 2015

Life is a continuous learning process. We never stop discovering new information from insightful experiences. This is how we grow, evolve and become better and better in our personal and professional life. It’s almost the end of the year and it’s time to sum up what top marketing experts said in 2015. Open yourself and embrace the information that best suit your situation from this list of marketing quotes. 1. Chris Goward [su_quote cite=”Source” url=”http://www.widerfunnel.com/infinity-optimization-process/”]The most advanced organizations view optimization as an…