Web Personalization

Close your laptop. Go outside. Talk to your customers.

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble: Anything you’re thinking about customers and markets is nothing more than a guess. Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs. Any when we guess we fail to deliver products/services that sell. So stop guessing. Start researching. We are dedicating…

How to Really Understand Your Buyer Persona

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you aggregated data. No insights into the desires and motivations of real users. That’s why you need to go to the depths of your own database, pull out the raw numbers regarding your best customers and…

Valentin Radu’s Success Journey

Valentin Radu’s Life Journey   Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic. So, he drew Valentin aside in our backyard at Omniconvert, and together, they unfolded our CEO’s journey to success. How did Valentin get here? Where did he start? And what are some of the most important things he…

Mom, We Broke Marketing. Now What?

I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing has changed, I realized we broke the vase. We broke marketing as it used to be known, and now we have to glue it back…

Results of an A/B Testing and Interactions campaign = Boost CR by 22.26% in just 6 months

In this case study, we will show you how Ideall.ro (an appliance eCommerce store) was able to boost their conversion rate by 25% in just 6 months through our A/B Testing tool and interactions. Table of Contents The eCommerce Appliance Industry – A First Look Key Takeaways from the Appliances eCommerce Industry Challenges Ideall.ro Encountered The Testing Methodology We Used Results Results from A/B Testing with Omniconvert Conclusions: Benefits of Testing different layouts on your website: The eCommerce Appliance Industry – A First…

How to Use Dynamic Text Replacement to Increase Conversion Rate

dynamic text replacement

It’s 2017. You’re not displaying the same content to all your traffic segments, are you? The personalized content experience for your users is not only an important part of converting visitors into customers, but a mandatory digital marketing action for companies to survive in the highly competitive e-market.  Nowadays, marketers are talking to a smart audience, to customers who expect unique interactions and an experience closely related to a real visit in a brick and mortar shop. Considering all the data…

7 Exit-Intent Website Overlay Examples & Case Studies that Increased Conversion Rates

In this article, I have gathered some impactful exit intent website overlay case studies to show you how this innovative and interactive optimization strategy can help your online business grow. Get inspired by the following exit intent website overlays case studies and discover what techniques you can implement in your e-commerce business. #1 Bonia used exit intent overlays with surveys that lead to a 28% increase in conversions in a product category Background Bonia is one of the top luxury fashion…

Step by Step Guide To Building An RFM Model (and How to Use It)

RFM Model

We all know it is challenging to find new ways to keep customers coming back to your eCommerce shop and even spread the word about you to their friends. Yet, when you have a structured approach to the way to address with each customer segment, everything seems way easier and you will see a long-term eCommerce growth. Coming up next, I will present you one crucial approach to segment your audience, how to communicate with them in a personalized way…

The Benefits of Web Personalization in eCommerce

Web personalization is a marketing tactic that covers a large part of the eCommerce market and it has become one of the most used optimization technique in many industries.  In this article, I will present you the main benefits and how web personalization in eCommerce will drive up your conversions. Out of all the marketing efforts, companies are investing time, money and efforts, web personalization tends to be a winning case because 94% of in-house marketers agree that website personalization is…

Smart CRO Techniques You Haven’t Used Before: Weather Segmentation

Weather segmentation seems to be an increasing trend in conversion rate optimization due to its power to convince visitors it is the right time to shop online. Weather based product suggestions will urge visitors to buy something new by reminding them the needs they have in a certain moment.   Weather conditions influence our mood and a certain type of weather will drive out actions in a specific and predictable way. We all felt this. Think about how productive you are…