Retention Rate Optimization

17 Quick Conversion Rate Optimization Tips from Maria Caciur and Nils Kattau

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient in data analysis, psychology, copywriting, and many other arts, crafts, and sciences. How many CRO experts do you need to boost your conversions and squeeze more revenue out of your eCommerce website? Well, it depends. If they’re absolutely amazing like Maria Caciur (Head of Omniconvert Agency) and Nils Kattau (Founder of the Online Marketing Summit in Berlin), you only need…

Top 5 Customer Retention strategies for your eCommerce website

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce consumer. I buy everything online, except for grocery (mostly because pushing the cart around the supermarket, waiting in line and carrying the bags up for three…

What Everybody Ought to Know About RFM Analysis in eCommerce

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. When I was living in Italy, I developed a habit of having one macchiato every morning before work. What I found interesting about coffee in Italy is the fact that you can choose from a variety: espresso, cappuccino, marocchino, americano, stretto, ristretto, cafe latte, macchiato. It depends on your preference. We are all different…

​​​​​​​​​​​​​​​​​​​​​​​​​​​​Customer Lifetime Value​​​​​​​​​​​​​​: The Leading E-commerce metric

CLV

Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of accomplishment, but what metric does it best help you see the clients’ worth and your actual ROI? One of the most useful calculations in E-commerce that responds to above questions with accuracy is Customer Lifetime Value. To bring up great insights, I’ve assembled in this article some simple sketches regarding CLV. You’ll be able to have…

What can E-commerce companies learn from the SaaS industry

We recently had the honor to have Sam Mallikarjunan, Marketing Fellow at Hubspot, as a guest to one of our webinars. In the first part, Sam shared super valuable lessons that e-commerce can learn from world-class SaaS companies. In the second part, he and Valentin Radu, our own CEO, had one of the most interesting and insightful conversations around growth, retention, global economics and the future of our planet.  This post covers the first part of the webinar: Sam’s presentation…

7 Exit-Intent Website Overlay Examples & Case Studies that Increased Conversion Rates

In this article, I have gathered some impactful exit intent website overlay case studies to show you how this innovative and interactive optimization strategy can help your online business grow. Get inspired by the following exit intent website overlays case studies and discover what techniques you can implement in your e-commerce business. #1 Bonia used exit intent overlays with surveys that lead to a 28% increase in conversions in a product category Background Bonia is one of the top luxury fashion…

How to drive growth with eCommerce customer retention rate optimization

Growth is not about a one-time sale. In order to continuously drive growth for your business, you must focus on building and be maintaining authentic relationships: create habit-forming experiences. In this post you’ll learn: How to use the RFM segmentation to increase customer retention rate within the first 30 days of purchase How to create data-driven loyalty programs that drive exponential growth  This article is the written and edited version from the live presentation Valentin Radu, Founder & CEO at…