User Research

Close your laptop. Go outside. Talk to your customers.

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:​ Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs.  Any when we guess we fail to deliver products/services that sell. So stop guessing. Start researching. We are dedicating this…

How to Really Understand Your Buyer Persona

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you aggregated data. No insights into the desires and motivations of real users. That’s why you need to go to the depths of your own database, pull out the raw numbers regarding your best customers and…

How to Create Customer Satisfaction Surveys That Aren’t Annoying

Table of Contents Customer Satisfaction Surveys: Why run them? Create Your Own Survey in an Effortless Manner  What Are Some Survey Examples from Our Customers? Survey example for Bouncing Visitors Survey example for Engaged Visitors Survey example for Shoppers  Survey example for Clients/ Buying Visitors Customer surveys are great tools used to collect feedback. That customer feedback which lets us see our products with fresh eyes. Take Slack, for example. You’re probably using it now to chat with your colleagues.…

Most Companies Shouldn’t Be Split Testing… Here’s Why & What They Should Do Instead

Quite a few years ago, I discovered split testing and instantly I was hooked… the fact that you could create two versions of a website page, landing page or advert with one difference and data could tell you which one was the best version was awesome. So I set about testing everything across all the campaigns I was running – big changes, small changes, even testing button colours… The problem was, I shouldn’t have been testing a lot of the…

How Customer Support Can Get You More Online Sales

Customer Support

Every successful conversion involves some kind of “support.” More often, the support happens at the back-end. People don’t get to see it, but they see the product. Which makes the website an invisible selling machine. When you’re marketing online, your ultimate goal is to get more sales and increase revenue. But, is there something you’re missing? If you think that getting the sales is all you need to build a successful business, I want you to think again. According to…

The 5 Fantastics of Qualitative Research (Who Will Help You Boost Conversions)

It seems that “77% of business decision makers consider big data a priority” according to a research on 500 marketers   As marketers, we gravitate heavily towards quantitative data. We’re constantly knee deep in Google Analytics reports, traffic numbers, conversion rates, and a lot more… And for good reason, quantitative data paves the way for measurement, analysis, comparison – and consequently, higher conversions. But a bias towards quantitative data results in the neglect of another crucial counterpart of conversion-oriented research: Qualitative data. In this…

How to Find Hidden Gems in Google Analytics to Convert More [WEBINAR]

Google Analytics gives us tons of information, data and statistics for our websites: visitors, traffic, traffic sources, page value, etc. The key to discover powerful insights is to know where to look and how to connect the dots to get the report you need. Once you identify the problems, you can start optimizing the most important pages of your website. In the following webinar, Valentin Radu, CEO @Omniconvert, talked about: Data driven conversion rate optimization process Applying Pareto in Google…

Using Google Analytics to Optimize Your Website for Conversions

Big or small, companies turned to digital. Their biggest challenge? Tracking and reporting data! You can not have one without another. You need to track the events on your website and also see the impact of your marketing on the website’s performance. Otherwise, you won’t be able to know where the big fish is and grab it before your competitors. Even if you didn’t turn your attention unto constantly optimizing your website’s pages for conversions, I’m sure you have checked…

How To Increase Your Data Base With Surveys

Surveys play a huge part in the research phase of the conversion rate optimization process. They help marketers gather all the qualitative information they need about customers in order to personalize their onsite and offline experience. One great functionality of surveys is that they represent an instrument to collect qualified leads for your business and you can easily increase data base. First things first! Let’s begin with some basic things that every marketer should know about how surveys can help…

5 Tips To Increase The Response Rate for Your Omniconvert Surveys

Response Rate Featured Image

Data-driven decisions regarding the copywriting, design and communication are today’s pillars of modern marketing. No matter how excited you get about an idea, you need to evaluate its potential and then test it on your website. Everyone knows that’s a fact, even if they don’t say it out loud yet. Any attempt to improve a website’s performance starts with data analysis. The purpose of conducting data analysis regularly is evaluating how you do against your marketing objectives. The second role…