There was a time when the idea of robots powered by AI was said to devoid the world of its human touch, but in the modern customer-driven business world, hybrid workforces consisting of humans and chatbots are becoming a popular norm. Chatbots emerge as an integral indulgence of digital communication across the web, social media (Facebook chatbot, Twitter chatbots, etc.), and other mobile app interfaces. Competitive business leaders are just getting started with chatbots for marketing services, to take advantage of the way, it fuels the sales and marketing funnels. Marketers are preferring to build chatbots owing to their effortless, fast-paced, and customer-centric communication in wide contexts and services. Brands are embracing chatbots, as a virtual assistant, for online spectators and prompt assistance these bots provide during a user’s experience with online buying. It is, therefore, safe to say that the AI-driven chatbots are the best available sources of artificial intelligence, to facilitate interaction between services and customers, and boost the sales and marketing domain of businesses around the world.
Ways in which chatbots can help in marketing and sales of brands
Chatbots are perfect tools for the B2B arena; engaging customers in interactive conversational experience, receive more precise customer feedback and conduct market research as well. However, there are some effective ways in which chatbots can help marketers to increase sales, drive conversations, and boost audience engagement.
Provide customers with a platform for seamless conversation and personalized experience
There was a time when customers used to compose an email for their queries and wait for some business days to receive a response. Customers belonging to this tech generation, do not like to wait for that amount of time. They need instantaneous replies and a platform through which they can talk with a brand representative. In recent research, it was concluded by Twilio, that 90% of people in North America, Europe, and Asia wish to message businesses directly but most businesses do not have the infrastructure to attend to such requests.
Chatbot applications are programmed with machine learning algorithms in a manner, that they identify the customers by their interactions and the data stored about them; then address them based on this information, to make the customers feel connected and understood. Furthermore, an independent study by Oracle states that 80% of businesses use chatbots for facilitating and maintaining their sales and marketing profiles.
These conversational marketers that bots bring forth aren’t just limited to predicting the customer name in the messaging app, but, they can engage clients in a two-way conversation, like a real person, creating an illusion of human-human interaction.
Approach a wider market
The idea of integrating chatbots into social media messenger platforms is to reach to an unlimited pool of people in the virtual space. With billions of humans using social network handles for entertainment, shopping, or leisure purposes, brands can focus on streamlining their marketing efforts, to target the right customer pool. Setting a marketing campaign focused on a particular demographic of users’ input will aid to increase the engagement rate and promote the brand in a definite manner.
Chatbots are an extra layer of support for the team
Human agents cannot be available 24/7. They will leave their desks, take breaks, ignore a few calls if they are working on something else, or go on a vacation without a proper handling plan for their customers. Such places, where human agents tend to drop the ball, messenger bots can come in handy. These amazing chatbot apps are alert and ready to interact for B2B brands; be available for both businesses and customers at all times. With bots, you save time, the burden on humans reduces, and customers are still given that personalized and VIP services they deserve.
Little or no reliance on lead forms
Web forms were the first interface elements used to capture information about lead customers. This wasn’t until Facebook launched relevant information about leads in 2004; when web forms could take in information about the clients. In the tech-savvy world of today, nobody has the time to fill in a form and wait for the responses in the meantime.
The innovative bots can collect information about leads so that they seem to have a natural interaction with a computer program. It reduces friction in the webforms, increases the lead generation experience, takes in the query, and assesses it, hence, increasing the likelihood of turning prospective leads into clients.
Chatbots are what you need to sign deals and close them
Normal deals take months to close, but not all businesses have that kind of time and resources available. With a trained bot-force, you can accomplish the goals, deliver content, conversate with them, and get in human advisors if necessary. A conversation bot can nurture clients with natural languages, personalized communications, depending on the purchase intent. Therefore, chatbot platforms can help in closing deals in a lightning-fast way.
Wrapping it up
The messenger marketing world of today needs the infinite power of chatbot technology to better customer experiences and empower teams, to close deals faster. Adding bots to the digital channels is all about opening a door to a delightful idea, for customers to have an engaging conversation, and reduce human stress as well. With chatbots as the concierge for businesses, a spectacular experience is just a bot-motion away.