Just 3 weeks before the holidays, after a deep diving into the data of our 13k users of Omniconvert’s platform, I’ve finally got it.

I’ve seen 4 types of users in our data, based on a simple 2 x 2 matrix, taking into consideration the knowledge level and the action level:article-shot-2

> Don’t know & don’t act

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> Know & don’t act

giphy (2)
> Don’t know & act

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> Know & act

giphy (6)

 

Unfortunately, in the last category are only 1% of the marketers.
That’s why I’ve understood how crucial it is for the eCommerce marketers to expect new results ONLY when they change things like strategy, targeting, campaigns, products or website experience.

So, that was the moment when I’ve decided to focus on the most important thing the next generation, the politicians, the planet and the eCommerce marketers need: education.

I’ve started to chat about this to Brian Massey, Casey Armstrong, and Talia Wolf. All of them got excited and were aboard. So, after a few emails, we’ve decided to team and write an epic eCommerce ebook to help the marketers grow their eCommerce in 2017.

So, here we are, one month after, having 17 eCommerce experts coming up with 50 epic Growth ideas that made Brian come up with this epic feedback about 50 eCommerce growth ideas for 2017 :

Growth_massey

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#F44336″ size=”7″]Download your ebook [/su_button]

To take a sneak peak into what this ebook contains, here’s one idea from each one of the authors:

Screenshot_1Send your marketing team to statistics class.

If your team is going to use data every day, they need to be able to roll it into many different forms. They should be able to confidently combine data, knead it, roll it out and shape it into something they can bake into their decisions.

Ignorance breeds fear. Fear breeds neglect. Most digital marketers came out of a communications or marketing program. They may not see themselves as “mathy”. If your eCommerce business is going to keep up in 2017, they must be mathy.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Brian’s ideas[/su_button]

 


  • Screenshot_2

    Take a scientific approach to growth

It’s tempting to always be chasing a “silver bullet” for growth.

The viral Facebook campaign or Youtube video, the great app, the press coverage or news  or guerrilla marketing campaign which will propel you to success.

While these big wins can happen at points throughout your journey, they’re usually impossible to predict. Top performing companies take a scientific approach to growth, rather than relying on chance.

That means:

-You’re using a web analytics solution that delivers you 100% accurate data about your funnel, channels, events, products which are transforming into insights

-You never rely on your gut feeling

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Valentin’s ideas[/su_button]

 


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    Machine learning in PPC

Ecommerce businesses use PPC advertising to get ahead of the competition – it’s a requirement in today’s competitive online business landscape. And for a good reason, because according to PowerTraffic, businesses using AdWords make $3 in revenue for every $1.60 spent.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Daniel’s ideas[/su_button]


Screenshot_4Focus more on your customers

As more businesses invest A/B testing built upon research and the understanding of user behaviour, they will begin to evolve from being what they have always been (product-led), to becoming a more customer-led business. In retail especially, the old rules of promoting the product you want your customers to buy are dead. The role has reversed; in order to stay competitive (and ultimately, grow), retailers need to understand what their customers want and meet that expectation. Brand loyalty doesn’t exist anymore and all bets are off. Those retailers that focus on their customers will win the Lion’s share. Those that stick to the ‘old way’ will soon die out.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Paul’s ideas[/su_button]

 


Screenshot_5Omnichannel

The companies that can sell seamlessly on their eCommerce website, different marketplaces and social sites (e.g. Amazon, eBay, Google Shopping, Facebook), and possibly to their customers in person with POS devices like Square are going to separate themselves from their competition.

The technology has finally caught up to the demand from those who run eCommerce shops now that you can manage inventory and fulfillment and marketing efforts across all aforementioned channels from your branded storefront for a true omni experience.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Casey’s ideas[/su_button]


Screenshot_6Email marketing

Email marketing should be refocused in 2017. A lot of companies are doing a great job of putting up annoying pop-ups all over their store to collect emails addresses, but they are doing a poor job of capitalizing on those emails. I think a lot of this comes down to not taking the time to know and develop customer personas. 

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of William’s ideas[/su_button]


Screenshot_7Changing your perception of CRO

In order to truly grow your business and make the most of the CRO process, in 2017 businesses have to stop treating conversion optimization as a bunch of tactics that improve one single KPI. Conversion optimization is not about getting more newsletter subscriptions or downloads.  

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Talia’s ideas[/su_button]

 


Screenshot_8Don’t treat marketing channels as individual silos

The digital landscape is constantly evolving.

The 90’s and early 00’s were very much driven by Search Engine Optimisation (SEO), and since then we have seen bid-based Pay Per Click (PPC), Social Media, Mobile and now Conversion Rate Optimisation (CRO) evolve and become an essential part of a multi-channel strategy.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Guy’s ideas[/su_button]

 


Screenshot_9Data Transparency Will Fuel Company-Wide Collaboration

The ability to seamlessly collaborate is essential in an increasingly global world. The popularity of tools such as Slack and Trello, designed to increase communication and collaboration, speak to the need businesses have for tools supporting employee collaboration. But, very few organizations have mastered data collaboration, still relying on outdated spreadsheets riddled with limitations and inaccuracies.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Elle’s ideas[/su_button]


Screenshot_10Automate and personalize your communication

If you want to scale your business quickly, but at the same time maintain the personal feel of a brick-and-mortar store, you’ll need to integrate personalization with marketing automation.

With a growing customer base, it’s impossible for a human being to keep up with their individual preferences and needs, monitor their behavior, and react to it with valuable content. If on the other hand, you use automation workflows and dynamic content, you’ll be able to serve the right information to the right people, as frequently as they want to receive it.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Michal’s ideas[/su_button]

 


Screenshot_11The Need for Speed

Users must stay, to pay. Even beautiful 100% mobile-friendly responsive designs can still be so slow that

– bounces deplete visitors

– abandonment reduces conversions.

Mobile Speed goes beyond Mobile Friendliness to ensure good User Experience.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Michael’s ideas[/su_button]

 


Screenshot_12Reflect on 2016 to plan for 2017

It’s tempting to take a vacation and leave after the busy holiday shopping season, and you should. But first take an hour with your team to reflect on the holiday shopping season, and the year as a whole to prepare for 2017.

At Olark we use a template for project reflection, which
 asks 3 basic questions:


  1. What went well? – List the positives: people who excelled, processes that worked, etc. It could be meta (We were exhilarated with all the sales!) or very specific (The new checkout page successfully reduced shipping questions).
  2. What did not go so well? – List the negatives. Here, be critical and honest, but remember not to make it personal. Criticize the work, not the people.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Sunir’s ideas[/su_button]


Screenshot_13Develop a Pre-Transactional Conversion Strategy

The majority of first-time website visitors are not ready to purchase. But eCommerce companies still focus most of their marketing efforts on visitors who are ready to buy immediately – and don’t take advantage of the bulk of their website traffic.

In 2017, it will be even more critical to provide conversion opportunities before the checkout to capture the information of the buyers who aren’t yet ready to make a purchase. By capturing the contact information of these undecided buyers, you can subsequently nurture them into a sale by providing them with a personalized and relevant experience.  

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Susannah’s ideas[/su_button]


Screenshot_14Add PayPal Already

I don’t want to tell you to get PayPal. I don’t want to tell you that adding it as a payment method is important, or that it makes people feel safe, or it is highly appreciated for its convenience. So, I won’t. I will just tell you how to do it right so your attempt to implement it does not go down the tubes as a wasted and expensive effort.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Keith’s ideas[/su_button]


Screenshot_15Pick the right color for your call-to-action!

As we all know: the best color is fuchsia.

Or wait a second. You thought it was green?

Orange, maybe?

You’re quite naive if you believe that there are fixed rules that tell you exactly what works on a website.

That would mean there is a secret recipe to turn every website in the world into a conversion machine.

There is no such recipe.

You need to find out what works best for your website, your product range and your target audience. Based on universal principles, but applied to your specific situation.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Karl’s ideas[/su_button]


 

Screenshot_16Predictive Marketing

Beyond just generally saying retailers need to be doing predictive marketing, what I really mean is retailers need to figure out how to layer predictive data into their already existing marketing strategies to better connect with their consumer base.  

Retailers who take the initial steps to add in dynamic product recommendations or optimize campaigns based on data points, such as predicted order date or replenishment date, if you’re a seller of consumable goods, are going to start winning in the retail space.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Polly’s ideas[/su_button]


Screenshot_17Listen to your customers

In every way possible and use that to determine what you do.  That means looking at their actions (your stats) to see what does and doesn’t work. Regularly reading customer service correspondence and reviews and acting on what you learn to make the systems and products better. If you can get the customer experience right you will grow.

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#35a43e” color=”#ffffff” size=”7″]See the rest of Chloe’s ideas[/su_button]

Get FREE advice from Brian Massey, Talia Wolf, Paul Rouke and others on how to apply the latest 2017 eCommerce trends to the business and how to retain customers.

From this ebook you will learn how to:

– Better engage with your customers

– Automate and personalize your communication

– Evolve from simple A/B testing to strategic conversion optimization

– Build a mathematical model to grow your eCommerce

– Win the World one location at a time

[su_button url=”https://goo.gl/8QzFau” target=”blank” background=”#3835a4″ color=”#ffffff” size=”7″]Download the Ebook NOW! [/su_button]