With the ever-increasing shift from traditional medium to a digital medium, online business opportunities have grown to a large extent. It is now easily possible to have a great E-commerce startup with the help of website developers, domain name, and website hosting. There are also some coding-free eCommerce websites that you can build yourselves. Considering the number of people having access to the internet and smartphones the potential customers for E-commerce is in millions. So, it makes sense to have your E-commerce startup on the web. There are a lot of E-commerce development companies in the market.
Here are some of the ways to make your E-commerce startup stand out.
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Your customers are going to love it when you send out personalized emails or some offers. App settings based on their geographical location. This makes them connected to the brand and ensures customers return to the same brand in the future for products or services. Artificial Intelligence and Machine Learning in the future will be able to predict the behaviors of your customers. This data can be used to make important ecommerce business decisions and new strategies.
Ecommerce automation is a software built to help businesses carry out the tasks, any other campaigns within your business to work on an automated level as you plan it and when needed. It is how businesses can do more with what they have. You need to automate your marketing efforts like sending emails, newsletters because companies have to reach out to millions of customers. Automation services can be used to send out any customized offers you make or newsletters through email and could also be push notifications on mobile devices. A lot of efforts are going into Mobile commerce as people are more active on mobile than desktops/laptops.
Work on UI/UX
In the end what matters is the customer experience and ease of using the app or website. Make sure your app and website are user friendly and the customers do not find it a task doing so. A great UI/UX ramps up the time visitors spend on the eCommerce site. If it is appealing customers will be much more interested and it will bring in more traffic from the web. The main aim is to make customers feel comfortable and at ease.
Analytics is a great tool for your startup in order to keep a check on customer engagement with your website. You can track how many people visit your website, from where is the traffic coming, how many conversions are you getting from that traffic. You can always re-target those users who left the website without making any sale for you. Analytics helps you measure the ROI on the ads.
Offer a 100% money-back guarantee for your services. This means that if one or more objectives are not met within the agreed-upon deadlines, you will give the customer back every penny of his fee. At first glance, there appears to be a lot of risks involved with doing this. However, you should be confident in your experience and the level of services you provide to your customers. This will create a sense of trust-building between the customers and the brand.
Attractive high-quality images
Jeff Bullas a content marketing influencer and social media strategist, says that 67% of online shoppers agree that the images of any product are more important than customer reviews or product descriptions. That is why it is essential to choose the most attractive images and grab your customer’s attention. To make sure the pictures are of best quality, you can create your own style and your own unique content. Now since the visitors cannot themselves touch your product, these high-quality images will help them to imagine the product and feel it virtually.
Website loading speed
Brands will have to work extensively on the website loading pages because of the impatient user behavior. Customers may bounce off your website if a certain page takes forever to load. The frustration of these customers will lead to loss of conversions and reduced sales for the brand. A simple delay of 1-2 seconds can make a lot of difference.
Do it differently than your competitors
Do not engage yourself in similar activities like your competitors, like discounts or some offers. Do something out of the way so that customers feel great about the brand. If you are able to make a personal connection with the customers, they are most likely to make a sale. Let your products and services talk for your brand. The general things that you will advertise will already be done by your competitors. Therefore, it is important for you to have a cherry on the cake to stand out in the market.
Ensure the website has great product description
These are very important for your website and customers visiting the website. Ranking up on the search, creating value for customers, give information that the customers need, justify the product qualities. Many of them will copy paste but you can stand out and write impressive and unique product descriptions. For the product, images write down an amazing supporting description that will go the image and do justice.
Make your checkout process simple and clear
You cannot afford to lose a customer at the checkout point due to any distractions or a complicated checkout process. Make the steps as simple as possible and educate your customers about the check out process. Avoid any kind of distraction for them and let them complete the sale.
Although there are a lot of other E-commerce practices for start-ups to stand out in the market. All practices may not work for every startup, different brands may succeed in different practices. The aim is to keep trying everything possible and become the best player in the industry. You may not know what will work for you and when will it work out. Evaluate all your efforts and plan out your business marketing strategy accordingly.
Ronak Meghani is a serial entrepreneur & Co-Founder of Magneto IT Solutions, a full service of eCommerce Development, Magento Development, Jewelry Website Design & Development, Laundry App Development in USA, India & Bahrain. He has been closely working with eCommerce ventures since 2009.