As COVID 19 pandemics is starting to lose its momentum, it is time to plan for what comes after. The world will need some time to get back to normal so it’s of paramount importance to snatch the opportunity and establish a firm market position on time. Restaurants, bars, and tourism industries are taking the largest hit, mainly due to the social distancing and lockdown policies that were adopted by governments all over the world.
Coronavirus pandemics is not the first global emergency, however, it’s one of the most impactful simply because nowadays business is being conducted on a global scale more than ever before thanks to the growth of eCommerce and digital industry.
Based on previous experience and current expert analysis, it’s possible to determine the focus points that you should take into account while planning your marketing strategy for the upcoming period.
Maintain an online presence
Even if your business is currently on hold, it’s imperative that you maintain your online visibility. According to statistics, people are online now more than ever, which allows you to generate new and retain existing followers.
Utilize your social media accounts to interact with your audience and try to understand their expectations. Since the global lockdown has changed everyone’s daily routine and online behavior, it’s a smart tactic to post less frequently for higher engagement. This might sound contradictory; however, the sources show that social media algorithms deliver posts to a wider audience. Also, posting less gives you the chance to improve the quality of your content.
Instagram has introduced a new sticker to help small business owners during the global lockdown. The new feature allows users to tag a certain brand with their followers. This way small businesses could reach a wider array of followers as well as keep their connection with current fans.
Adjust your MO to new circumstances
According to health experts, the risk of another virus breakout will be the highest during the first post-lockdown months. People will be eager to get out of their homes, meet their friends and loved ones, change their surroundings, and travel. This is where things get tricky because although the pandemic will be over, people could still spread and catch the virus. Without proper precaution, we could face another, even more severe outbreak.
Due to the danger of the second outbreak, it will take some time for the people to feel comfortable in the crowd again, so make sure you can provide positive user experience by assuring the safety of your consumers. Consider investing in safety measures that will minimize the need for physical contact with your customers. Emphasize your health precautionary measures while reaching out to your consumers. Introduce contact-free deliveries, online purchasing, have your staff wear masks and gloves, anything that will keep your customers protected.
Make sure you introduce your consumers to your adjusted operational model. Notify your email recipients so they would get acquainted with your procedures, create new marketing content that promotes your healthcare awareness, and educate your clients on what they can do to keep everyone safe.
Prioritize local SEO
It will take some time for international traffic to get back on track, which is why you should focus your efforts on optimizing your content for local searches. This could be a chance to reinvent your brand on a local scale and build a solid ground among consumers near you.
This step is extremely important in case your main competitors are international suppliers. The borders are being closed, international cargos are on hold or shut down which could severely damage production, especially when things get back to normal.
Analyze current data and adapt your local SEO strategy accordingly to attract local buyers. Most recent numbers show a drop in CPC ads price, so perhaps it’s not a bad time to invest in the local campaign and ensure optimal starting position when the market comes back to life.
D2C business model uplift
According to recent reports, the Direct to Customer (D2C) approach is experiencing significant growth. During the pandemics, consumers became more used to online shopping, and with supply channels taking a serious punch, companies that provide direct distribution of their goods have taken the spotlight. China has been the most prominent supplier in the world; however, the current situation is keeping the Chinese products away from international customers. This gives more room to domestic commercial entities who decide to take their business directly to customers.
Moreover, the reports indicate that shoppers are stockpiling household and healthcare products, but these are not the only industries that have experienced a spike in bulk orders. Providing a direct, cost-free delivery service is what placed brands such as Casper on top of the sales charts during the pandemics. As customers got used to this type of trade, its safe to assume that the current trend will keep its upwards trajectory.
These were some of the most important trends and changes that await us in the post-Coronavirus world. It’s important to see the changes as they take shape so we could prepare ourselves for what comes. When the storm passes, many business entities will have the chance to reinvent and establish their brand identity. Analyze the pieces of advice we provided in this article to see which ones best suit your business and use them to secure the best starting position when the race starts again.
Keep in mind that when the times are rough, that’s when our creativity and persistence are most valued. The ability to spot a chance in the chaos is what makes a small business rise to the top.
Leon Collier is a blogger from the UK, who loves to write about everything: pop-culture, history, travel, self-development, education, marketing. Leon started his career as a writer at several college paper writing services. When not writing, you can find him behind a pile of books, he loves to delve in. Follow him on Twitter.