Do you ever feel like monotony has taken over your life? We are ready to break the monotonous routine & add amazing, innovative skills to your CRO workflow.

Our team is eager to share with you some good news about new features that will make your life easier and your data more meaningful. Check them out:

  • Device type filter data:

After you gathered the required data to validate your hypothesis, post-filtering data is crucial for your reporting and statistics. Starting this March, we implemented a feature that allows you to analyze data using the device type criterion. Cool, ha? Here is how it works and can be used:

  1. Make sure your experiment is paused or stopped.
  2. Filter your data by accessing the top bar option called ‘All devices.’ Here, a drop-down will appear with the options > ‘Desktop’, ‘Mobile’, ‘Tablet’. By selecting one of these options, you will filter your data and display only the pieces of information according to a certain device type.

*** Please, take into consideration that our functionality to filter post-experiment data has been implemented on 21st of February which means that applying this filtering for an experiment set to run before that date might result in inconclusive data with discrepancies. The best practice, in this case, is using this type of data-filtering criterion for experiments implemented after that date. When trying to use it for earlier experiments, you will also be notified with the following message: ‘Data collected prior to Feb 21, 2019, does not contain device type information and thus is inaccurate. Please use the “All devices” filter or select a period starting after Feb 21, 2019′.

What can you do with this feature?

You can use the device-type filtering data feature when you need to see the conversions, bounces, and engagement for each device type, separately. For example, there are situations when the same design modification or implementation can turn out to be a win for smaller screen resolutions, with excellent results, and a bad idea for desktop users, with a lot of bounces or very few conversions. Knowing the impact your experiments had on different devices will give you insights on how to further optimize your website, to ultimately convert more.


  • Create your own segmentation:

We are super excited to announce this new feature and make it available for all our users. From now on, you can create your segmentation based on your own rules. With the help of a developer, you can develop segmentations based on complex custom conditions. Here is how it works and how you can use it:

  1. Go to ‘Advanced’ > ‘Segments’ and create a new segment.
  2. From the filed ‘Select a parameter’ choose the one called Javascript callback EDIT CALLBACK CODE:

A new window will appear. Here, the code with the desired rules must be implemented. This is how the code editor looks like:

A developer will insert the customized code containing the rules that define their desired segment. Our code editor evaluates any syntax errors or misspelled values and returns an error that is shown in the form of a warning sign. This is also a useful functionality of the editor because it allows us to make the process a lot more efficient. This is how different types of errors are signaled to the user:

What can you do with this feature?

Our platform’s segmentation is very powerful and includes more than 40 parameters you can choose from. Even so, no matter how varied the options are, don’t you sometimes feel like you need something customized, specially designed for your needs? The Callback code feature offers you the possibility to customize the conditions that address your defined audiences – the code you or your developers will write is going to be evaluated and applied by our segmentation engine so you can target your audiences in a more powerful & efficient way.

Now that you know all about our newest features, we hope you will use them to the fullest. Good luck optimizing your workflow and your conversions! 😃