A lot of things happened in the last few months at Omniconvert. Formerly known as Marketizator, our company rebranded into a more user-centric organization. Along with the rebrand, the way we perceive conversion rate optimization became more empathetic.

The update we’ve just released is meant to make CRO more real, by following actual persons that use the websites, generate visits or sessions and convert to final goal set-up (purchase, etc.)

Update details

The Reporting is being done right now based on Visitors/Users (per experiment), not Views in all the experiments. Separate columns for Users and Views were implemented in all the screens.

First screenshot

Also, you can now use four predefined filters for reporting or custom ones.

Second screenshot

The benefits of the update

  • Single method of calculation that’s focused on the users (the ones that make the conversions), not their visits/sessions
  • You can now compare users and views
  • You get an improved speed of displaying results of reports, especially visible for experiments with high volume of traffic/data
  • You can see reports based on predefined periods of time or choose a custom range. This makes it easier for you to understand the behavior of your users.

That’s all for today! If you haven’t signed up yet to Omniconvert, do it now to transform your business using the power of conversion rate optimization!