New in Omniconvert: August edition

Is anybody out there? We hope so because we are lining up all our ducks in a row [err, our features] and we are starting to communicate them to all you optimizers out there. August was a good month for reflection. And we’ve been reflecting on the fact that we haven’t been talking much to the CRO community. [Shame!] Following an old Chinese say: “The best time to plant a tree was 20 years ago. The second best time is now.” We start now. Update…

Mom, We Broke Marketing. Now What?

I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing has changed, I realized we broke the vase. We broke marketing as it used to be known, and now we have to glue it back…

Why Do Agencies Fail when Hiring CRO experts

In many ways, Conversion Rate Optimization is still in its infancy. Many business owners (especially in the medium-sized sector) either don’t see it at its true value or they simply fail to hire CRO experts that will lay actual results on the table. Why is that? Well, there seem to be a lot of reasons – so, after a discussion with Viljio Vabrit from ConversionXL, Chase and Valentin put together a GardenSide eCommerce video to explain the WHY and the…

How 2 Small Changes Lifted Aloshop’s CR by 17% on Mobile Devices

  Background Aloshop.tv is a cross-channel Romanian business from the retail industry that sells products advertised on TV. They have over 500 products from different categories: kitchen, home & deco, fitness, and beauty. General info about the business Aloshop.tv has been present on the online market since 2015. Their main competitors are teleshopping retailers with online stores. Aloshop’s main strength is their endorsement programme for their best selling products. Challenges When we took on this project, Aloshop’s site posed two…

How To Launch a Profitable eCommerce Business on Social Media

– A Guest Post by Plannable.io –   There’s no doubt that social media and eCommerce are as linked as it gets these days. At least I hope there’s no doubt. If you have or are part of an eCommerce business, you understand that all your customers are on social media and most of their purchasing decisions are at least influenced if not entirely made in that space. In this piece, I’ll go through the steps needed to grow your…

Results of an A/B Testing and Interactions campaign = Boost CR by 22.26% in just 6 months

In this case study, we will show you how Ideall.ro (an appliance eCommerce store) was able to boost their conversion rate by 25% in just 6 months through our A/B Testing tool and interactions. Table of Contents The eCommerce Appliance Industry – A First Look Key Takeaways from the Appliances eCommerce Industry Challenges Ideall.ro Encountered The Testing Methodology We Used Results Results from A/B Testing with Omniconvert Conclusions: Benefits of Testing different layouts on your website: The eCommerce Appliance Industry – A First…

How we built an automated RFM analysis

…and lived to tell the story Pssst, hey you! Yes you, drowned in an ocean of data. Running reports and preparing presentations for the next marketing meeting. Thinking of what the hell should be done in the next quarter to turn things around and engage your customers better. You know that the only way to get to your customer’s heart is by knowing who they are. But somehow, this always ends up at the back of the list with priority…

Ultimate Review: Which CRO Software tool is best for your business?

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Table contents Who is Omniconvert and how is different? Who is Google Optimize and how is it different? Who is Visual Website Optimizer (VWO) and how is it different? Who is Optimizely and how is it…

The simple guide to e-commerce product page optimization

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able to offer your customers a smooth buying experience. In this guide, we will give you some tips and suggestions on how to create easy to…

eCommerce in 2018: grow-or-die – 49 Growth ideas ebook

The conversion rate optimization is even more important for e-commerce businesses than any other online business because it helps them make the most out of the traffic they already have instead of spending large budgets on customer acquisition. Below you will find 49 growth ideas from 19 awesome e-commerce experts for growing your business in 2018. Want to find out even more? Download our e-book to catch up with the ​​​​​​​​​​​​​​latest trends from the e-commerce industry worldwide. First, Elle Morgan,…