Tag

benchmark study

2Articles

Case Study, Customer Retention, Ecommerce Growth, Retention Rate Optimization, Web Personalization

Omniconvert x Otter – Ep 1 – Why focus on customer retention?

At Omniconvert, we spent the last couple of months trying to understand eCommerce customer retention. We conducted interviews with eCommerce Managers and…

Conversion Rate Optimization, Ecommerce Growth

E-commerce companies approach to success: metrics & CRO

This article treats the major trends in e-commerce according to a study conducted by Marketing Sherpa, a research firm specialized…