retention rate optimization Articles

Find out how to increase eCommerce sales without getting more ads and why always pays off better in the long run than customer acquisition

The webshop's profit wasn't growing and the retention rate was under industry benchmarks. We performed a full audit and found the customer profiles most likely...

Many companies in the tech and marketing industries are now restricting employee travel, expanding remote and work-from-home policies, and taking additional measures to help protect...

The ideal customers of a brand or company aren’t the ones who buy your product or use your service just once but the ones who...

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up...

Before You Start Spending (More) Money on Paid Campaigns   TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you...

Doing 1:1 marketing is not a feasible option when you own a large ecommerce store. However, an in-depth RFM analysis coupled with a CRO audit...

Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of...