Real-time eCommerce benchmarks: Unlock +35 stats on Customer Lifetime Value, Retention and Segmentation. Access the benchmark

rfm segmentation Articles

WHAT IS CUSTOMER SEGMENTATION

What is customer segmentation

The definition of customer segmentation Customer segmentation is a marketing technique that involves grouping customers into segments that have certain variables in common. Analyzing segmented...

what is rfm

What is RFM?

Understanding the meaning of RFM segmentation is essential for your online store customer retention and can help improve customer lifetime value.

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.
Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.
Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

Real-time eCommerce Benchmarks

Real-time data from stores in different industries and shop ages.