There is something inside you that seeks for recognition from others. After all, you need to be appreciated for your work to evolve. Deep inside, you know that your unique goal is achieving success. Take this quiz and find out which famous marketer are you most like. When you’re finished, share your results with your friends and followers on social media!
[su_box title=”What’s next?” box_color=”#BF3601″]You may believe that you are capable of achieving success or not. In both cases, you are right. It’s all about the mindset! Then, all that’s left is WORKING hard to achieve your goals. No worries…we are all together in this! In this article you’ll find your motivation and inspiration from six famous marketers that achieved success.[/su_box]
6 Secrets of Successful Marketers
- Having the guts to do what’s really different
Noah Kagan is the founder of AppSumo, a company that offers awesome tools for marketers who want to hack growth. But Noah was not always a successful entrepreneur and genius marketer.
Noah got fired from Facebook and Mint, but these failures didn’t hold him back from creating something amazing. He figured out a repeatable and unique formula for growing an email list to +700,000 members.
Is your marketing different from other companies?
Following best practices or doing the same thing over and over again is not interesting…for anyone. You must get the “WOW” from the people who see your messages and try your product. Let your creativity spark and then execute outstanding marketing programs.
[su_quote]“The BEST way to get famous is make amazing stuff. That’s it. Not blogging, networking, etc.”[/su_quote]
- Creating a marketing culture in the company
Rand Fishkin is not only a guy who transcends the usual way people do search marketing. He’s also a great entrepreneur. Rand started building his business with a blog about SEO and online content. Then, he launched the MOZ software.
[su_quote]“Marketing is kind of the window that you can see into the soul of a company.”[/su_quote]
His SaaS company could’ve been just another SaaS company, but Rand has transformed it into a trusted and appreciated entity across the world. By creating a culture that influences all the content generated by the company (called TAGFEE), he managed to educate and entertain people who wanted to learn how to market their products.
To get an idea of how to create a marketing culture, take for example the “Whiteboard Friday”. In his show he uses at least two of the company’s culture:
- Transparency – he teaches people how to do stuff based on his experiences)
- Fun – he wears funny costumes and has a relaxed tone during the show.
- Enchanting people
Guy Kawasaki is the man who has resurrected the term “evangelist.” He was an advisor to the Motorola business unit of Google and chief evangelist of Apple. Guy helped famous brands such as Zappos, BMW or Apple deliver enchanting experiences to their customers. He also wrote a book about how to do it, and it’s called “Enchantment: The Art of Changing Hearts, Minds, and Actions.”
How does Guy’s theory of enchanting people apply to you?
Your social media marketing should make people feel extremely good about themselves, entertained, relaxed, amused. Also, you should always stay positive, because no one will engage in a conversation that makes them feel sad or nostalgic. In the end, you will be able to prove to your audience how great your company is, only if you believe that they’re great too.
[su_quote]“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”[/su_quote]
- Measuring everything
Digital data is fascinating. Some people hate it while others love it. One thing is certain: everything that happens on a website is an effect of different actions taken by different people. As Avinash argues, a website doesn’t exit for only one person. Thus, it doesn’t exist for only one reason.
What are your website’s reasons to exist? And how you measure them?
At the basis of your marketing strategy should stay a deep analysis of the audience behavior. If you need help with measuring your marketing, you should read one of his books: “Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity” and “Web Analytics: An Hour a Day.”
[su_quote]“Remember, a website is not a monolith that’s used by one type of people, it does not exist only for one reason. Your job is to figure out what are all of the reasons that it exists for and find the best source to measure it.”[/su_quote]
- Creating ridiculously good content
Ann Handley started as a journalist and editor, and then she became a pioneer in digital marketing. She is the author of “Everybody Writes: Your Go-To Guide To Content Marketing” and co-author of best-selling book “Content Rules”. Everybody knows her as Chief Content Officer at Marketing Profs.
[su_quote]“For marketers, rearview-mirror metrics are only part of the story. The other part is the sensibility, creativity, inspiration and artfulness we bring to the work we do.”[/su_quote]
What can you learn from Ann?
Making the customer the hero of her stories is her unique goal. She understands how important is to fill your mind with great stories and train it to tell even greater stories. Ann often cites novelists or poets in her articles about content marketing.
You should understand that creating ridiculously good content is essential to your company’s success. To achieve that, you don’t only need marketing skills, but also writing and editing skills. Feed your creativity and get inspiration from other storytellers (such as film directors, writers, journalists) to create unique, ridiculously good content.
- Optimizing decisions and actions
Michael’s obsession with testing and optimizing websites defined a clear a vision of conversion marketing. He believes that CRO is about optimizing the audience’s decisions and actions.
[su_quote]“I don’t care much for best practice – I care about conversions. That’s why I test.”[/su_quote]
Every part of your website should be orientated on conversion….like all of your marketing efforts should be. To understand what’s driving your website’s audience to take action through the funnel, you must learn how to step into someone else’s shoes and be empathetic. Then, you must test all your hypotheses.
These great marketers were not born with these qualities. They have learned by trial and error. You can start to do the same and become successful.
Let me know in the comments if I missed something important about being a successful marketer. Also, share your quiz results and invite your friends to take it. To success!