A/B testing on a product increased the add to cart rate by 18.2%
Marketview Liquor started an online store to expand their business in 2007 and are now a well recognized company in the wine and liquor industry.
Marketview Liquor wanted to improve their product page for their customers. Find out how testing also led to an increase in the add to cart rate.
Summary of results
Variation 1 increased the add to cart rate by 18.2%
Variation 2 increased the add to cart rate by 16.9%
Both successful variations achieved a 99% statistical relevance
Download the case study
Want to see the case study? A PDF version is just one click away!