A/B testing on a product increased the add to cart rate by 18.2%

Ecommerce

Marketview Liquor started an online store to expand their business in 2007 and are now a well recognized company in the wine and liquor industry.

The challenge

Marketview Liquor wanted to improve their product page for their customers. Find out how testing also led to an increase in the add to cart rate.

Summary of results

A tight finish between variations 1 & 2
Variation 1 increased the add to cart rate by 18.2%
Variation 2 increased the add to cart rate by 16.9%
Both successful variations achieved a 99% statistical relevance
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