The effective tweaker: 45% more applications with A/B testing on CTA button and copy

Education

The University of London established an international program for first class online education for students all around the world.

The challenge

There was a need to create a better converting course page and increase student applications online. Find out how we achieved an increase of 45% in online applications.

Summary of results

• An increase of 45.26% in applications
• CTA’s below were 4.21% more effective in applications
• Click through rate uplift of 15.68% across main goals
• Statistical relevance achieved with 99% validation
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