SHORT-TERM DATA-DRIVEN STRATEGIES FOR YOUR ECOMMERCE

Covid-19

Only 9% of companies come out of a recession stronger than ever. Companies that only cut costs heavily during a downturn don’t flourish after it ends.
Harvard Business Review

So what can you do to make sure you will take the best outcome of  this crisis?

Companies that are already taking action to overcome Covid-19

What will you get?

Our team of experts will craft a tailored-made strategy
according to your data

Types of users during crisis

  • A comprehesive explanation for each type of users
  • In which category your users fall in
  • How your customers have reacted to the social events and how your business was impacted

Website performance & User behavior

  • How your customers have reacted to the social events and how your business has been affected
  • Are there any changes in where is your traffic landing?
  • How did visit number change for different areas of your website?
  • Are there any shifts in traffic sources?
  • Are there any changes in the keywords visitors search?
  • Are there any products or services which maintained sales values or actually grew?
  • Is there any correlation between the pandemic events and transactions?
  • Is there any change in the device traffic?

Recommended pandemic tactics

  • Brand & Communication
  • Research
  • Growth
  • Marketing
  • Operational
  • CSR

  • A comprehesive explanation for each type of users
  • Understanding in which category fall in
  • How your customers have reacted to the social events and how your business was impacted

  • How your customers have reacted to the social events and how your business has been affected
  • Are there any changes in where is your traffic landing?
  • How did visit number change for different areas of your website?
  • Are there any shifts in traffic sources?
  • Are there any changes in the keywords visitors search?
  • Are there any products or services which maintained sales values or actually grew?
  • Is there any correlation between the pandemic events and transactions?
  • Is there any change in the device traffic?

Subsequently optimisation recommendations are drawn from the previous reports and we will answer the question What should change in your marketing and messaging?
  • Brand & Communication
  • Research
  • Growth
  • Marketing
  • Operational
  • CSR

Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.

John Quelch, Harvard Business School

Are you ready to overcome Covid-19?

Our team is more than happy to help in this challenging times

Maria Caciur

Head of Managed Services

Iulia Motoiu 

Website Optimisation Specialist

Matei Lungu

Head of Data

Raluca Ene

Website Optimisation Specialist

Liviu Taloi

Data Analyst 

Elena Sfetcu

Website Optimisation Specialist

Ask for a Covid-19 Audit

  • Types of users during crisis
  • Website Performance & User behavior on your website
  • Recommended pandemic tactics

Overcome the crisis with a progressive strategy and be in those 9% of successful companies