Assisted conversion vs Linear distribution

The way we look at data can impact the overall interpretation and the experiments’ results. Let’s take a clear example: an A/B test on the home page with ‘Control’ (the original version of the page with no modifications made to it) and ‘Variation #1’ presenting a completely different design. To the visitors who saw the control version of […]

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How to instantly view your experiment’s modifications with OmniTool

Whenever trying to edit or implement new changes to one of your experiments, you might notice that these adjustments are not immediately applied. Sometimes it might take around 5 minutes for you to see live the modifications made for a particular experiment. Why does that happen? When navigating the Internet, there is a lot of […]

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Connect Omniconvert using Zapier with various apps

We have great news for you: the Omniconvert integration with Zapier is available! Now it is easier than ever to connect your Omniconvert account with thousands of tools and save up precious time. Zapier is a global integration platform that helps you automate business flow and tasks by connecting different tools and web applications without […]

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How to preview an experiment

A/B test or Personalization In the editing mode, on the Variation tab, you have the option to edit your website for one of the devices: Desktop, Tablet or Mobile. Usually what you see in the editor is what you’ll see in the browser but if there are altered details, go to the next step: Save […]

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How to test an experiment live

When you are not sure how the experiment will look live, follow these steps: Go to the ‘Audience’ tab and select ‘Segment’ – ‘New segment’: Get your IP from here. Select ‘Include’ – > ‘IP address’ -> ‘Is’ -> your IP: Go to the ‘Traffic allocation and goals’ tab and set your traffic to be 100% to […]

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My experiment isn’t running. What to check?

You have set your experiment, but after checking it on the website, you don’t see it. Please check the following: a. Audience tab: check if you chose the right condition and if what you wrote in the field corresponds with the link from the browser where the experiment should run.   b. Make sure that you […]

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How to set up your Audience properly

The Audience step is specific to all the types of experiments – A/B testing, Personalization, Interaction or Survey -, and using it in an improper manner is one of the most common factors that prevents an experiment from being displayed properly. Into the ‘Audience’ step you must insert the URLs of the web pages where you […]

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How to read statistics in Omniconvert

In order to better interpret your statistics you must know what each column represents: 1. Name This column shows you the Name of the Variation  ( ‘Control’, ‘Variation #1’, ‘Variation #2’, etc ) on which you can click to see a preview of what will look like on your website. The amount of traffic set for […]

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What is segmentation?

The segmentation process stays on the basis of all of your experiments. If you want to study only specific segments of traffic using Omniconvert surveys, you first need to create your segments. Also, if you want to personalize the web experience for specific users that fit into a buyer persona segment, you’ll need to create the segments […]

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