Creatives are art-works like pop-ups, ribbons, interstitials that are triggered in specific moments (e.g. : when the visitor wants to leave the webpage). Creatives are an important part in creating a web personalization experiment. Ribbon left • customizable size • customizable style (all CSS attributes: background, borders, paddings) • customizable content (image, text, flash) • […]
The Overlays feature works with creative art-works that contain persuasive messages to convince your visitors to complete a particular task. It can take the form of a pop-up, ribbon, bar or interstitial. It can be triggered in the most strategic moments (e.g.: when the visitor wants to leave the page – On exit intention, on scroll, […]
A/B testing is a technique used to determine whether a specific change made on a webpage can influence conversions in a positive way or not. It is implemented through the creation of a variation page (page B) whose results are compared with the original version’s (page A). The one that performs better in terms of conversions, […]
A survey is the most frequently used method in marketing research. Asking website visitors questions about what they like or don’t like on the website, will reveal precious information. The responses usually lead to new hypotheses to then test. This is one of the most efficient ways to get feedback from your real customers.
Omniconvert is a conversion optimization tool that integrates 3 major features: interaction surveys A/B testing You don’t need designer or programmer skills to test your ideas. Until you get the results, the app allows you to change elements on every webpage. For example, you can remove an image or change the copy of your headline […]