Don’t keep an offer or promotion for months, keep it just for a few hours/minutes!
Why? Because time pressure is a huge trigger.

Here is how you can create such an experiment:

Step 1. Go to ‘Overlay’ on the left side menu.

Step 2. Create an Overlay.

Step 3.  Filter the available templates by selecting ‘Countdown’ and choose a template from the list (or, create your custom personalized one).

Step 4. Choose the On Exit trigger


Step 5. Click on the countdown timer, in the preview window, to open up the editing menu.


Step 6. Click on the Clock icon from the menu to open up the countdown options.


Step 7. Select the type of countdown timer you wish, set the limit and click ok.


Step 8. Choose your “Audience

Enter the URL of the page(s) where you want to trigger the experiment at “Manage the pages where you want to run this experiment”.


Step 9. Create or select a segment


Step 10. Then, this window will appear:

Step 11. Set up device type segmentation and frequency.


Step 12.  Allocate traffic


Step 13.  Set up goals


When you click on the red button, this window will show up:

Step 14.  Schedule and publish




Finally, here’s how the pop-up will look:


DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.