To stop visitors from abandoning your website, you can use Omniconvert’s personalization feature. It allows you to trigger pop-ups or other creatives when the visitor wants to leave the page.

Most eCommerce stores use this technique to lower their abandonment. In this article, we’ll show you how to offer a discount when visitors want to leave your website’s pages.

Step 1. Go to ‘Dashboard’  –>  ‘Overlay’.


Step 2. Create a new ‘Overlay‘.


Step 3.  Filter the available templates by selecting ‘Discount Coupon’ and choose a template from the list (or, create your custom personalized one).


Step 4. Choose the ‘On Exit’ trigger.



Step 5. Choose your ‘Audience’.

Enter the URL of the page(s) where you want to trigger the experiment at ‘Manage the pages where you want to run this experiment’.


Step 6. Create or select a segment.


Step 7. Then, this window will appear:


Step 8. Set up the desired device type segmentation and the frequency.


Step 9. Allocate traffic.


Step 10. Set up goals.


***When you click on the red button, this window will show up:

Step 11. Schedule and publish.




***Finally, here’s the how the on-exit interaction experiment will look like on your website:


DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.