Headline is one of the first things that visitors see when they arrive on your homepage. If you want to know which version of your headline converts more, here are the steps that you must follow:

Step 1. Go to “Optimization”  – >  “A/B Testing”.


Step 2. From the next window choose New A/B Test and enter a name for your experiment.

Next you can, either add the exact URL of the web page you intend to make changes to,  into the “Enter the page URL you want to edit” field or add its HTML source code to start testing.

The second option,  “upload your own HTML code” , is used mainly for web pages generated dynamically, like the shopping cart page.



Step 3. Create the variation

To apply the changes you wish, in our case changing the headline, you must go to the “Variations” tab and add a new Variation ( “+ NEW VARIATION” ).
Here you will find the WYSIWYG editor which will help you make changes to the original version (“Control“) into the new Variation.

Make the changes in the editor like we did in our example below.

A. Click on your headline and from “Edit element”, choose “Content


When you click on “Content”, a new window will appear.

Here you can partially change the already existing content or insert a new one:


After you click on “Save” the variation will look like this:


B. Next we show you how you can change the color to make it more visible. From “Edit element”, choose “CSS style


In the new window that appeared you can modify certain aspects regarding the overall aspect of the copy-writing such as font-size, font-color, text-alignment etc.:


After you click on “Save” the variation will look like this:


Step 4. Choose your audience

Now that you’ve applied the modifications to your new variation you must manage the pages included into the experiment using rules.
In our example we’re targeting the home page so the conditions should be “URL is” – http://www.website-name.com

And if you have paid campaigns that use extra parameters for Analytics you must also add “URL starts with ” – http://www.website-name.com?


After the links are entered select the “Segment” (Target) of visitors that will be included in the experiment.


When you click the drop down button, a new window will appear. Here, you have to “Select a segment. From this window you can choose an existing segment or create a new one. If you wish to see how your experiment affects the users faster then we recommend to leave “All visitors” selected.


Under advanced settings you can Limit the amount of tested visitors, select the Device type and set the experiment as exclusive.


Step 5. Allocate traffic and set up goals

In this tab you must select the percentage of visitors that will see the experiment. This percentage will be randomly extracted from the total amount of users that have passed the segmentation you have decided to use. You can run the test on 100% of the visitors who are included in the segment or just a part of them (let’s say 50%).

Then, you have to make sure that you split the traffic evenly between Control and Variation. Omniconvert does it automatically for you. If you want to check it by yourself, proceed like in this image:  

You have 3 goals set from the start. If you want to add another one just click on ‘Select or create a goal‘:

Step 6. Schedule the A/B testing experiment

Choose for how long you want it to be live, when to be triggered to your visitors and whether or not you want to receive an email when it has expired.

Step 7. Publish

Finally, click on “Publish”. You can also save the experiment as a draft to work on it later.


DON’T FORGET : After each modification ( Publish ), you have to wait 3-4 minutes until it will be visible in the front end.