My experiment isn’t running. What to check?


You have set your experiment, but after checking it on the website, you don’t see it.

Please check the following:

aAudience tab: check if you chose the right condition and if what you wrote in the field corresponds with the link from the browser where the experiment should run.

check audience

Click here to find out how to set up your audience properly.

b. Make sure that you set up correctly the segmentation.

check segmentation

Click here to find out more about segmentation.

Click here to find out more about OR and AND conditions between segmentation.

c. Make sure that you check the experiment on the right devices.

check right devices

d.1. Traffic allocation and goals: make sure that you didn’t exclude all your visitors or some pages where you want your experiment to apply.

check traffic allocation goals exclude

d.2. Traffic allocation and goals: make sure that the Variation has some traffic allocated.

check traffic allocation goals variation traffic

e.1. Scheduling: make sure that your experiment is active on that day.

check schedule same day active

e.2. Scheduling: make sure that you are not checking the experiment in the excluded time interval.

check schedule exclude time interval

f. Make sure that you have the tracking code installed on the pages where you want to run the experiment.

In order to check that, follow these steps:

  • Go on that page(s) in the browser
  • Click right – Inspect
check tracking code
  • Choose ‘Console’ and write ‘ _mktz ‘ and hit Enter.
console mktz

g. Make sure that your plan hasn’t expired or hasn’t exceeded the limit of tested views/page views included.

check billing plan
billing settings

h. Make sure that your tracking code isn’t disabled.

check tracking code

i. You haven’t waited 4 – 5 minutes since you published the experiment and checked it too early on the website.

Please keep in mind that it takes a while until the data is sent to the servers, updated, and back live.

If all the above are correctly set please contact us on our ticketing system and give us as many details as you can in order to give you the right solution.

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