The bounce rate shows how many visitors, who were included in your experiment, left the page without interacting with it in any way.

For example: Visitor lands on homepage -> experiment is triggered – > visitor closes the browser/tab/changes the link manually = bounce

The bounce rate is an inverted type of goal. This means that by default when a user enters your website the action is considered to be a bounce. Only if the user interacts with your page an un-bounce event is sent to our servers and this cancels the original bounce.

It also means that if you see a lower bounce rate in Omniconvert’s Dashboard you should be happy because this equals to more engagements from the users.