How to create an on-exit pop-up offer with discount code


To stop visitors from abandoning your website, you can use Omniconvert’s personalization feature. It allows you to trigger pop-ups or other creatives when the visitor wants to leave the page.

Most eCommerce stores use this technique to lower their abandonment. In this article, we’ll show you how to offer a discount when visitors want to leave your website’s pages.

Step 1. Go to ‘Dashboard’  –>  ‘Overlay’.

omniconvert overlay menu

Step 2. Create a new ‘Overlay‘.

create overlay

Step 3.  Filter the available templates by selecting ‘Discount Coupon’ and choose a template from the list (or, create your custom personalized one).

overlay discount coupon

Step 4. Choose the ‘On Exit’ trigger.

experiment triggered on exit

Step 5. Choose your ‘Audience’.

Enter the URL of the page(s) where you want to trigger the experiment at ‘Manage the pages where you want to run this experiment’.

experiment audience manage pages

Step 6. Create or select a segment.

experiment create select segment

Step 7. Then, this window will appear:

create new select existing segment

Step 8. Set up the desired device type segmentation and the frequency.

device frequency segmentation

Step 9. Allocate traffic.

experiment traffic

Step 10. Set up goals.

experiment goals

***When you click on the red button, this window will show up:

experiment new goal

Step 11. Schedule and publish.

schedule experiment
publish live experiment

***Finally, here’s the how the on-exit interaction experiment will look like on your website:

overlay on exit final look

DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.

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