How to create urgency on your product pages with A/B Test
By mentioning the number of items available, the visitor will be more likely to buy the product now.
Step 1. Go to ‘Dashboard‘ – ‘A/B Testing‘:
Step 2. From the next window choose New A/B Test and enter a name for your experiment.
Next, you can either add the exact URL of the web page you intend to make changes to, into the “Enter the page URL you want to edit” field or add the HTML source code of the web page you want to start testing.
The second option, “upload your own HTML code”, is used mainly for the dynamically generated web pages, like the shopping cart page.
Step 3. Create the variation
To create the changes you wish, in our case add the number of items available, you must go to the “Variations” tab and add a new Variation. Here you will find the WYSIWYG editor which will help you make changes to the original version (“Control“) into the new Variation.
To start changing things into the page just click on “+ NEW VARIATION” next to the blue ” Control ” button.
Then, you will have to make the change in the editor like we did in our example:
From “Insert content”, choose “After selected”.
When you click on “After selected”, this new window will appear.
Here you can include the content that underlines the urgency in purchasing one specific product:
After you click on “Insert content” the page will look like this:
Step 4. Choose your audience
Manage the pages included in the experiment by using the rules provided. In our example, the rule “URL starts with” will make our system trigger the A/B test on all the product pages.
Attention! In order for the experiment to be applied on all product pages, you’ll have to find the part of the link that is the same for all the products like www.website.com/cateogory/ if after category comes the product name. If you have your products in many categories then add them all, each one into a new line.
After you’ve finished with the links, select the “Segment” (Target) of visitors that will be included in the experiment.
When you click the red button, a new window will appear. Here, you have to “Select a segment“. From this window, you can choose an existing segment or create a new one.
Below the “Segment” settings you’ll find the Advanced ones. From here you can Limit the number of tested visitors, setting up the Device type you’re targeting with this experiment and the Exclusivity.
Step 5. Allocate traffic and set up goals
Select the percentage of visitors that will see the experiment. This percentage will be randomly extracted from the segment you have decided to use. You can run the test on all of the visitors who are included in the segment or just a part of them (let’s say 50%).
Then, you have to make sure that you split the traffic. Omniconvert does it automatically for you. If you want to check it by yourself, proceed like in this image:
You have 3 goals set from the start. If you want to add another one just click on ‘Select or create a goal‘:
Step 6. Schedule the A/B testing experiment
Choose for how long to set it live, when to be triggered to your visitors and whether or not you want to receive an email when it has expired.
Step 7. Publish
Finally, click on “Publish”. You can also save the experiment as a draft to work later on it.
DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.