How to launch an Overlay with a click using an A/B test


In order to activate an interaction type experiment that triggers at click, you have to create two experiments: an A/B test and an Interaction experiment.

1. Go to Advanced -> Creatives -> New creative (if the creative isn’t already created);

Click here to see how is done.

2. From your Dashboard -> Choose “Interactions”:

a) Select the trigger for the experiment to be “On load”: 

experiment on load trigger

b) “Variations” tab -> “Select or create creative” -> choose the creative from the list that appears: 

experiment creative

c) “Audience” tab -> “Manage pages where you want to run this experiment” -> leave this field empty: 

experiment audience manage pages

d) “Audience” tab -> click on “Advanced settings” -> “Frequency” -> choose “Everytime”:

experiment audience-advanced settings frequency

e) “Traffic Allocation & Goals” -> click on “Click here to change” -> set the experiment to run 100% on Variation: 

experiment traffic allocation variation

3. For the second experiment, go to your Dashboard-> Choose “A/B Testing”

To learn how to create an A/B test in Omniconvert, check out this article.

4. When you reach the Variations tab in the experiment, after you add a new variation, select the button where the visitors should click on in order to display the pop-up and from the menu that appears select “On click” -> “Display interaction”:

experiment on click display interaction

5. Select the creative you want to appear from the “Choose interaction” window:

experiment choose interaction
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