Integrating the Omniconvert Tracking Code Into Google Tag Manager

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If you are using a Tag Manager system, always use the asynchronous version of our tracking code.

If you use Google Tag Manager (GTM) and try to implement the Omniconvert tracking code via a Custom Tag, you must know that these tags will be fired asynchronously. As a consequence, there will be a flickering effect when conduction A/B test experiments. However, if you are interested in applying other experiments (than A/B testing) and choose to, you can install the tracking code (asynchronously) through a GTM tag.

Here is how you do it:

1. In your Google Tag Manager (GTM) Account, create a new tag that will be used to integrate the Omniconvert tracking code on your website.

google tag manager new tag

2. Name it and start its configuration.

omniconvert tag configuration

3. Choose to create a ‘Custom HTML‘ tag.

custom html tag

4. Then, copy the Asynchronous version of the Omniconvert tracking code into the ‘Tag Configuration’ field.

asynchronous omniconvert tracking code

5. Scroll down in order to have access to the section in which you have to configure the trigger.

trigger configuration

6. Select the trigger to fire on ‘All Pages‘.

trigger fire all pages

7. Hit ‘Save‘ in order to save the newly created tag.

save omniconvert tag

8. Hit ‘Submit‘ in order to activate live the newly created tag:

activate omniconvert tag

To learn how to integrate the Goggle Tag Manager code into your WordPress website, check out this article.

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