Welcome to the wonderful world of conversion optimization powered by Omniconvert.

In order to start your journey and achieve the highest potential of your website you must take the smallest step first by installing the tracking code that will apply all the changes you make in the platform, onto your website.

To do that you need to LOG IN the application and click on the “Install!” button in the header area or lower on the “Fix now” link.

Another way to reach the tracking code page is by clicking on the website name -> Tracking code settings


You will then be prompted with a new window from where you must simply copy the custom code generated especially for your website.


After you copy the code, you must go on the server where your website is hosted, search for the file that contains the header part of your website and paste the code immediately after the <head> tag or at least before any other javascript (js) files.

Below is an example of where the tracking code must be inserted:

Attention!  The code must be installed and available in the header of all the pages of the website where you want to run experiment or which you want to include into segmentation.

Syncronous vs. Asyncronous

Because our platform is javascript based, for seamless A/B tests (without any flickering effect) we recommend the syncronous implementation (the default one). But if you plan to use other features than A/B testing, you can load the asyncronous code.

If you are using a Tag Manager system, always use the asynchronous version.

Installing the code using plugins

For an easier installation experience, we have created plugins for the following platforms: Drupal, Joomla, Presta Shop, Magento and WordPress.

If you want to install the tracking code using Google Tag Manager checkout this article.