Sometimes by simply reorganizing the information, we can make a product catch the eye and it will be easier for the page visitor to see the benefits and buy it. So here is how you can edit the copy on the product description:
Step 1. Create a new A/B test
From the main left menu select the A/B Testing feature:
To create a new experiment, hit the ‘New A/B Test’ button:
Load the URL of the product page that you want to include in your experiment:
Step 2. Create the variation
Click on the ‘New Variation’ button:
Once the page is loaded in the variation editor, click on the content that you want to edit and select ‘Edit element‘:
After choosing the option to ‘Edit element‘ choose ‘Content‘. This option will allow you to edit the copy included in a specific element. You can change details such as text color, placement, font-size.
For this experiment concept, the copywriting will be structured into a list and the heading that represents the title of the product will change its color into a more prominent one.
In order to do this you just have to select the text and play around with the options available into the editor:
This is the final result of this A/B test concept:
Step 3. Set the audience
In the Audience tab, it will be visible the URL of the product page included in the experiment.
You can also choose to add a new or already created segment to your A/B test:
After you’ve done managing the pages where you want to run the experiment select the “Segment” of visitors which will be included in the experiment by clicking on the “All visitors” drop-down button.
After that, the “Select a segment” window will appear. From this window, you can choose a segment that has been already created or create a new one.
Once you’ve set the segmentation you can see that under “Advanced settings” link, in the second part of the page, you can add a maximum number of users that will see the experiment (once that number is reached the experiment will stop) and select the devices where you want the A/B test to be visible.
In the end, you have the option to mark it as exclusive, meaning that no other experiments of this type will be triggered for the visitors who viewed this one first, as long as this experiment is still active.
Step 4. Traffic allocation and goals
In the next tab “Traffic Allocations and Goals” you will select the percentage of visitors that will see the experiment.
This percentage will be randomly extracted from the segment you have decided to use. You can run the test on all of the visitors who are included in the segment or just a part of them (let’s say 50%).
After the percentage of visitors is set you can use the variation traffic selector to modify how much of that percentage will see the “Control” ( original page ) and how much the “Variation” ( the page with the changes ).
In the second part of the page, you will find the “Goals“. A goal is set to track sales, conversion rate, click rate, engagement, bounce rate, etc.
There are 3 predefined goals that you can use – Sale ( which works only after the Goal tracking code is inserted on the thank you page of your website – Click here for more details), Engagement and Bounce rate.
Step 5. Schedule and publish the A/B test
The last step of setting up and A/B test experiment is “Schedule”-ing it. Choose for how long to set it live, when to be triggered to your visitors and whether or not you want to receive an email when it has expired.
At the end of the process of creating your experiment you can choose to publish it or to save it as a draft:
DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.