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    Step 1. Create a new overlay

    Go to ‘Dashboard‘  –>  ‘Overlay‘ and create a new one.

    Step 2. Select a template and a trigger

    Filter the templates by selecting “Discount Coupon”,  “Subscribe to Newsletter” or  “Download PDF/Ebook” and choose a template from the list.

    overlay templates

    Then choose the On Exit trigger:

    Step 3. Make the lead collector settings

    Choose the preferred method to receive the leads. You can set up the Lead collector to send the leads to your email ( or to multiple emails ), to MailChimpFreshMailCampaign Monitor, or other tools through Zapier, or connect it to a webhook that sends the data directly to your database.

    overlay lead collector

    Step 4. Set the audience

    Next, you must enter your ‘Audience’

    experiment audience manage pages

    Step 5. Set the segmentation

    Create or select a segment

    experiment create select segment

    Then, this window will appear:

    create new select existing segment

    Step 6. Advanced settings

    Set up device type segmentation and frequency.

    device frequency segmentation

    Step 7. Traffic allocation and goals

    Allocate traffic between control and variation(s):

    experiment traffic

    Then set up goals that you want to track:

    experiment goals

    When you click on the red button, this window will show up:

    experiment new goal

    Step 8. Schedule and publish the experiment

    Mak the settings to schedule and finally publish your experiment:

    schedule experiment
    publish live experiment

    Aaaand this is how it will look like:

    overlay pop up final look

    DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.

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