Step 1. Create a new overlay
Go to ‘Dashboard‘ –> ‘Overlay‘ and create a new one.
Step 2. Select a template and a trigger
Filter the templates by selecting “Discount Coupon”, “Subscribe to Newsletter” or “Download PDF/Ebook” and choose a template from the list.
Then choose the On Exit trigger:
Step 3. Make the lead collector settings
Choose the preferred method to receive the leads. You can set up the Lead collector to send the leads to your email ( or to multiple emails ), to MailChimp, FreshMail, Campaign Monitor, or other tools through Zapier, or connect it to a webhook that sends the data directly to your database.
Step 4. Set the audience
Next, you must enter your ‘Audience’
Step 5. Set the segmentation
Create or select a segment
Then, this window will appear:
Step 6. Advanced settings
Set up device type segmentation and frequency.
Step 7. Traffic allocation and goals
Allocate traffic between control and variation(s):
Then set up goals that you want to track:
When you click on the red button, this window will show up:

Step 8. Schedule and publish the experiment
Mak the settings to schedule and finally publish your experiment:
Aaaand this is how it will look like:
DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.
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