Business Analytics
Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs.
Knowing your customers is the first and most important step towards a customer-centric mindset and building your Customer Retention strategy.
The Business Analytics section will give you clarity on the growth or anomalies that happen within your Shop transforming your raw data into actionable insights.
Revenue vs. Margin by Customer Type – discover which type of customer is more valuable to your business.
Revenue vs. Margin by RFM group – find out which customer segment defined by RFM segmentation is most valuable to your business.
Average retention rate – learn what is your Average Retention rate based on your historical data.
Chances to place the next order – discover what is the potential for a customer to place another order according to your historical data.
Customer Distribution – learn how many of your customers placed a certain number of orders. (For example, 5.000 customers placed one order, other 100 placed 2 orders, other 500 placed 3 orders, etc.)
Retention curve – discover how many of your existing customers have placed their second order. It will show you how many of them placed a third order as well.
Top Brands – learn which are your top-performing brands based on revenue, margin, orders and the number of customers who have purchased them.
Top Products – learn which are your top-performing products based on revenue, margin, orders and the number of customers who have purchased them.
Top Categories – learn which are your top-performing product categories based on revenue, margin, orders and the number of customers who have purchased them.
Buying Habits – gain insights inside your customers buying habits.
Return Rate by Customer Type – discover how many orders are being returned by first time customers vs frequently buying customers.
Return rate by RFM group – discover how many orders are being returned by each customer segment defined through RFM Segmentation.
Return rate by Brand/Category – find out which brand or product category are the ones causing you the most returns.
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