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    In the REVEAL dashboard, you can also view your top 10 categories, the top 10 products, and the top 10 brands purchased. 

    The criteria for defining which are the top 10 out of each are:

    • NPS Score
    • Contribution to revenue
    • Contribution to margin
    • Orders placed
    • Clients who ordered those products /brands/categories

    Besides the top 10, REVEAL also provides a listing of all products, brands, categories and allows for filtering based on each of the criteria mentioned above (ascending/descending).

    This is also a good way to identify those toxic products/brands which don’t sell.

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